Filed under: Analysis / Opinion, Apple
Latest survey shows Apple customers are happiest
While the economy continues to tank, and desktop PC purchases are falling, a new survey from ChangeWave Research says Apple customers are the happiest buyers. Looking at people who bought a computer in the last 90 days, 81% said they were very satisfied with their purchase. That compares with 67% high satisfaction from Asus, Dell is at 55%, HP at 52%, and Toshiba at 52%. Only 50% of Lenovo buyers were very satisfied. Ouch.
Apple buyers plans to get a new laptop have increased 3% since the January survey. Plans to buy a desktop have declined by 2%.
Other survey highlights reflect similar opinions to Apple buyers. People buying brands other than Apple still want laptops, while interest in desktops continues to sink. There is also continuing interest in netbooks, and many Apple owners in the survey said they considered the iPhone to be a form of netbook.
The report also notes that overall consumer electronics spending is at the lowest level since ChangeWave began their research in 2002.
If you'd like to see a PDF of the complete survey results click here.
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