While Apple has taken many steps to make the iPhone easier and more available to purchase, Apple could take more steps to make the process easier and quicker. MacRumors is reporting that Apple is about implement "iPhone Activation Zones" inside Apple Stores. They would included employees, which will be known as "iPhone Experts," who will be identified by unique clothing and name tags, and will be dedicated to activating and setting up iPhones for customers. Also, customers would be able to pre-authorize their purchase online and have their iPhone almost ready for them to purchase in-store. These optimizations could come as early as tomorrow, so keep your eye out for any changes.

So, how's everybody enjoying Snow Leopard? Good stuff, isn't it? Gotta love those new Exposé options in the Dock, and all that saved hard drive space, and the faster if slightly quirkier performance... isn't it, um... great?

Argh. I can't keep up the charade anymore. I know nothing about the Snow Leopard experience other than what other people have told me, because it's not available in New Zealand yet (at least not outside of Auckland). And I'm not happy about it. And I'm going to rant... now.

In July of 2008, the Apple-loving (and Apple-hating) world's eyes locked onto a small, isolated nation in the South Pacific: New Zealand, home to 40 million sheep and a few hundred otherwise perfectly normal human beings dressed as hobbits. Why so much attention on New Zealand? Because of all the countries getting the iPhone 3G, New Zealand was getting it first thanks to its location just west of the International Date Line.

The logistics involved in a rolling launch across most of the world must have been staggeringly complex, but with a few bumps here and there, Apple pulled it off. The launch of the iPhone 3G was a success not just in New Zealand, but worldwide.

That led me to believe that something similar would happen for the launch of Snow Leopard. After all, if Apple could pull off launching the iPhone 3G in so many countries on the same day, it ought to be a simple matter to do the same thing with a much smaller and simpler product. I mean, it's got to be harder to coordinate the launch of a big ol' phone compared to what's essentially just a plastic disk in a box, right? Right...?

Well, not so much. Apple has fumbled the NZ launch of Snow Leopard like a wide receiver wearing butter-coated gloves. Plus the receiver is blind. Also, he doesn't know how to play football.

If you have purchased a Mac from Apple's online or retail stores in recent years, then you probably were offered a membership in an exclusive club known as "ProCare." ProCare's most valuable assets were advanced placement in the in-store repair queue and initial setup for new Macs, as well as free hour-long training sessions. The service, which debuted in 2004, was changed in 2007 when "One to One" was introduced, effectively splitting ProCare's training benefits into a separate service.

While ProCare is not changing, One to One is being beefed up to offer some new features as well as some new limitations. ProCare's complete Mac setup & data transfer is now included with One to One. Previously, One to One only included a "simple" setup.

Other changes for One to One include exclusive workshops only available to One to One members as well as the new "Personal Projects" session for larger blocks of time. Now members can reserve a session for up to a three hour block of time to create, with an Apple trainer's assistance, "anything ... you can dream up." Similar to workshops, Personal Projects are a group activity in that several members will be present; while a workshop includes members working on the same topic, a project session includes members working on individual and unrelated tasks.

One to One is also now only available with the purchase of a new Mac at an Apple store; this is in contrast to the previous One to One and current ProCare services which could be purchased at any time. One to One memberships are also now only renewable two times for a maximum membership duration of three years. Existing memberships (beginning prior to June 2, 2009) in One to One will be renewable only one time.

You can purchase a new One to One membership along with a new Mac at any Apple Retail store now. According to Apple this service's availability will expand to Apple's online channel in the near future. The question, One to One members, is this: are you happy about the new features of One to One, or do you wish it had not changed? If you aren't already a One to One member, will you be joining the club the next time you purchase a Mac?

Just this week, Apple was granted permission to fly a 19.5 square-foot flag at the forthcoming Santa Barbara, CA Apple Store. The only other Apple Stores to have a flag London's Regent Street and Pasadena, California. The odd thing is that the flag will be this store's only external sinage.

When Apple was developing the store on Boston's Boylson Street, they had trouble getting the facade approved by the Back Bay Architectural Commission and went through several revisions before everyone was satisfied. The Santa Barbara store, which is likely to open next month, will be California's 43rd location.

[Via ifoAppleStore]

Fukubukuro, or "Mystery Bag," is a Japanese New Year's Day tradition during which merchants sell sealed bags of various items at a substantial discount, often as high as 50%. Apple participated this year, and one lucky shopper, Justin, blogged his experience.

For the approximate equivalent of $384US, Justin received

• an 8 GB iPod touch
• Nike iPod sensor and armband
• Logitech Pure-Fi Anywhere2 speaker set
• Cool, re-useable bag (at right)
• Commemorative T-shirt
• 2009 calendar

Quite a haul! Shoppers lined up at midnight on January 2nd for a chance to buy one of Apple's Mystery Bags. I'm thinking that US retailers need to adopt this tradition.

[Via ifoAppleStore]

Rise and shine, shoppers. According to AppleInsider, Apple retail stores will open at 8:00 AM this Friday, July 11th to begin selling the iPhone 3G. AT&T stores will also open at 8:00AM.

The longer work day will create time for the in-store activations, credit checks, etc. that the new iPhone will require. For me, this is a real bummer. Activating my original iPhone via iTunes in the quiet comfort of my own home was a pleasure; a typically "Apple" experience. Now, I've got to stand around like every other shmoe and wait for the workers to click this, type that, sign here and blah, blah. Oh, well.

Last February, we forwarded a report on China's first Apple Store. At the time, it seemed the store would open on August 8th to coincide with the opening ceremonies of the 2008 Olympics.

This week, The Shanghai Daily is reporting that the Sanlitun-based store will open on July 19, with a second store also scheduled to open during the Olympic Games (in the Qianmen area). China is the world's largest mobile phone market and second largest computer market.

No official opening dates have been released, so please send us any specifics or spy shots you take. Thanks!

[Via MacNN]

Today Apple posted the schedule for Apple Camp. Apple Camp is held at Apple retail stores for kids 8-12 to go learn about creative things like: making presentations with Keynote, taking and managing photos with iPhoto, creating music with GarageBand, and making movies with iMovie.

Each sessions lasts about 3 hours and is available at all Apple retail locations. Kids attending will receive a DVD or CD with their creations on it, field guide, t-shirt, and will be able to get other giveaways. Best of all, Apple Camp is free though registration is required.

Kids under 13 must have a parent/guardian present; otherwise, you'll have to bring an Apple permission slip (PDF link). You can now register on Apple's Camp registration website.

In June of last year, we wrote about the Apple Store that has been planned for Munich, Germany. At the time, rumors identified an opening date of "...the 2nd half of 2008."

Today, Apple has posted several retail job openings for Munich, from concierge up to store manager; eleven in total. If they've begun looking for employees, the store must be near completion.

The iPhone was made available to Germans in November of last year, and a June store opening would coincide nicely with the rumored 3G iPhone release.

If you're a TUAW reader in Munich, head down to 1 Rosenstrasse (formerly home to Sport Schuster sporting goods) and let us know what you find! The time has almost come for Germany's first Apple Store!

Thanks, Chris!

Much like crew of the Starship Enterprise, the roles played by employees at Apple Retail stores will be identifiable by the color of their shirts.

Now, before you confuse the guys in blue shirts for science officers and those in red for security, we'll explain how it's going to work. According to a post at ifoAppleStore, Geniuses and Creatives will wear dark blue. Specialists will wear light blue, and the Concierge will wear orange.

Also, orange shirts will bear the slogan, "I know people," while the dark blue will read, simply, "Business." Finally, the crew in the back room will wear the traditional black T-shirt, assuming the role of the guy you don't recognize in an away team who's sure to die.

One must imagine that the Concierge will console irate customers by offering them Earl Grey tea "...in my ready room."

Security is job number one here at TUAW. Well, irreverent enthusiasm is job number one, but security is in the top ten at least. That's why this report of a break in at Seattle's University Village Apple store hits so close to home, even though my home is in Philadelphia.

Thieves apparently cut a hole in the ceiling and dropped into the back room where repaired Macs were quietly waiting to be reunited with their owners. Sadly, those reunions will most likey never happen. That's right, those cads stole all the laptops in that room, as well as a bunch of iPhones. I can only hope that those Macs were setup to make it a little difficult for the thieves to get their hands on the personal information contained therein (though knowing Mac users as I do I imagine those machines don't even require a password to login).

Thanks to everyone who sent this in.

One of our Weblogs, Inc. designers sent a Twitter the other day bragging that his new Aliph Jawbone had appeared on his doorstep. After a quick Google search, I realized he wasn't talking about a new part of his anatomy, but rather a hot little Bluetooth headset. They don't get slicker than this-- not only does it look like it taps right into your face, but apparently the science works, too, if the demo is any indication. At $120, it ain't the cheapest headset you'll find, but according to our designer, it's completely worth it.

And so I wasn't that surprised to see, according to Macworld, that Apple is going to be selling these babies in their stores, right alongside the iPhone. Apparently a quality (and expensive) phone calls for a quality (and expensive) Bluetooth headset, and we're sure Aliph is thrilled to get shelf space next to what is already set to be one of the hottest products of the year. There's no word if the Jawbone is in Apple stores yet, but Aliph says if you want one, they'll be sitting right there in 157 Apple stores across the country next Friday.

David Chartier and I made the obligatory pilgrimage to Cupertino this week to snag some Apple swag for ourselves, friends, family and potentially even for you - to win in a future contest. We've posted some Company Store and generic campus pics in the gallery for your enjoyment. So... enjoy!

Just as the image above states, The Apple Store SoHo is joining the 5th Ave Apple Store in staying open 24 hours a day until Christmas Day, December 25, 2006. The Fifth Ave store is always open 24/7/365, of course, but the SoHo store generally closes at 7pm, 8pm or 9pm (depending on the day). This is a nice holiday treat for those of us who prefer never to step foot above 23rd St this time of year, in an effort to avoid the crowds.

Specifically, The SoHo shop will open at 9:30am this Wed, Dec 13th and remain open until 11:59pm on Sun, Dec 24th. The store will then be closed Dec 25th and will re-open at 9am on Dec 26th.

Now go buy something shiny and expensive with an Apple logo on it. That is, after all, the true spirit of Christmas!

Rapaport News reports that online retail sales have jumped this season, up by 60 percent or more in many European countries, which by any measure is a significant gain. The article, which is based on a ComScore report, out of the Reston, VA-based research firm, states that online consumer spending have been strong throughout the end-of-year period.

In particular, the Rapaport article mentions Apple and Amazon. Apple has consistently performed as a top retail site in the UK, France and German according to this report. "[C]onsumers armed with high-speed access and positive online retail experiences are increasingly comfortable shopping online."