Filed under: Analysis / Opinion, Apple Corporate, Steve Jobs, Apple History
Dissecting the top 5 Apple myths
One of my favorite podcasts is Stuff You Should Know [iTunes link]. Hosts Josh and Chuck (call him "Chuckers") are smart, funny and professional.* There's an article on the show's companion site this week that explores 5 myths about Apple. I encourage you to go and read it, but here are some highlights."Apple is going out of business." If we had a dollar, nay, a penny for every time we heard that, we'd all be eating caviar in the South of France. While the funeral dirge may have been warranted in the '90s when Gil was building beige boxes, things have been going swimmingly since Steve returned with the iMac in tow.
That doesn't stop pundits from making claims of Apple's demise, however. But they're greatly exaggerated.
Myth number four on their list is that Apple can't survive without Steve Jobs. This has been a hot topic since Steve took medical leave and opinions are as numerous as stars in the galaxy. Our take in a nutshell: Apple will be just fine without Steve.
We won't spoil the rest of the list for you, so go ahead and check it out.
*Maybe I'll get a shout-out on an upcoming show for this post. What do you say, guys?
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