Filed under: App Review
Volkswagen launches free version of Real Racing to promote 2010 GTI

Volkswagen knows something other car manufacturers don't: they needn't spend millions of dollars on commercials, billboards, and product placement to launch a new car. They just need to make an iPhone application, like Volkswagen has for their latest model, the 2010 GTI, and the money will follow. OK, so the commercials and stuff will probably come later, but for now, the VW GTI is taking off through a free version of Real Racing, called Real Racing GTI [App Store link], available as of today.
Real Racing GTI is a pared-down version of Firemint's Real Racing that Firemint itself has altered: the GTI version of the game has only GTIs to drive and fewer available tracks, but the game mechanics remain the same. There is a heavy social media aspect to the game with the integration of Cloudcell profiles (the same ones used for other regular versions of Firemint games) that allow you to trumpet your GTI-racing abilities on YouTube, Facebook, and Twitter. All I've been able to glean from the game so far is that GTIs are fast, but will cause you to run into walls a lot, and other GTI drivers are jerks who will ram into you if you try to pass them. No, I'm not just a bad driver. OK, maybe I am, a little.
Some of us here at TUAW have been known to hoist a pint or two of a frosty beverage now and again. When doing so there's quite a few selections from which to choose to satisfy that urge for something cold and refreshing. One choice often made by me personally is Guinness. But what if I want a Guinness after a long day but can't figure out where to go and get one? Fortunately, there's an app for that: the
During the existence of the iPhone, shopping has always been the domain of Safari. Browsing web-based stores could be extremely awkward, thanks to bitty drop-down menus and inadvertent "quick views" of garments that you can't seem to click out of. No longer, my fellow clotheshorses. Today, Ralph Lauren launched a unique iPhone application integrating social media with fashion design and online shopping, called
Softpress
The electronic textbooks pandemic, er, market, continues to spread its influence to handheld gadgets:
Some people like to have unique
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It's no secret that the current methods of trying out iPhone applications before purchase is very cumbersome. While Apple has bestowed
File launchers -- programs that make it easy to launch applications or utilities from a few clicks on the keyboard -- are increasingly common Mac utilities. Although I don't personally use a separate launch utility (I use OS X's Spotlight), others here at TUAW have expressed their devotion to 
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)

