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iPhone market share posts

Filed under: Analysis / Opinion, iPhone, iPod touch

iPhone and iPod touch continue to dominate smartphone web traffic

Admob has released another monthly survey of smartphone metrics, and Apple continues to look very healthy both in the U.S. and around the world. In website requests, Apple iPhones and iPod touch devices are up 4.2% from the previous month, while Nokia, still the top dog in handsets world wide, is down 3.6%.

One other interesting piece of data is that half of the requests for internet data on the iPhone are coming from 3rd party apps, telling us the impact those apps are having. Apps like sports scores, news and weather apps, streaming music players etc. are really getting heavy use, not only from the iPhone but similar numbers apply to other smartphones as well.

The research paper also sees the Android phone coming on, with 2% of mobile requests in the U.S., and is the number four smartphone behind the iPhone, Blackberry Curve and Blackberry Pearl. With the iPhone combined with the iPod touch, Apple has the top devices in the world generating mobile traffic.

Admob measures the impact of various mobile phones by looking at requests for mobile ads from a network of 6,000 websites and 1,000 applications. While the numbers may not exactly reflect the universe of mobile phone use, it does show trends that are important to keep an eye on.

When you consider that the iPhone is only about 2 years old, the numbers are even more impressive.

If you'd like to read the complete report, click here.

Filed under: iPhone

iPhone continues to build momentum

In a new study released by AdMob, the iPhone is rolling over many of the other smart phones in the US and the world in terms of data traffic. You can download the complete study in PDF form here. Highlights of the research include:

  • Worldwide, the iPhone makes up 33% of all smart phone traffic
  • In the U.S., the iPhone accounts for 49.5 % of all tracked requests
  • Against all phones, including non-smart phones, Apple had 11.2 % of mobile online traffic. The iPod Touch was getting 6.7% and the Motorola RAZR has dropped to 2.9% of traffic
From the AdMob research, here's a look at the top ten smart phones worldwide in terms of Internet traffic.



Other items of note: the iPhone of had 10 percent of traffic in the U.S. in August of 2008, now jumping to 49.5 percent in less than a year.

AdMob notes that the traffic share is not the same as phone sales. The data reflects a combination of market share and data use. It is likely that the ease of use that Safari offers is helping to drive internet data usage, while other browsers may be painful to use and not nearly as inviting.

It's good news for Apple, and it's likely that excitement about the iPhone will increase with OS 3.0 being released this summer, along with the likely debut of new iPhone hardware.

AdMob specializes in working with advertisers to get their ads on mobile phones. They also are heavily involved in research to track trends in the mobile space.

Tip of the Day

To get an instant map to any address, just go to your Address Book and right click on the address field of any one of your contacts and select "Map Of." The address will then be revealed in Google Maps on Safari. You can do the same if a data detector determines there is an address in an e-mail in Mail.


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