Apple Seeks Trademark for “iAds” Advertising Platform

Just recently, the Canadian Intellectual Property Office disclosed a new trademark application from Apple for the term “iAd,” which was submitted a mere two days before the service’s announcement.

This application seeks to protect Apple’s interests across a broad spectrum of advertising activities, including “advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services,” and more, all categorized under “Wares and Services.”

The filing also describes iAds as an ASP or Application Service Provider, extending even to “Toys,” which includes “electronic hand-held game units.” It’s important to note that the application did not feature any specific graphics or logos.

For those who have a penchant for legal details, the complete application can be viewed here.




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