Apple Increases Product Placement in Movies and TV Shows

Have you noticed an uptick in Apple products like MacBooks, iPads, and iPhones appearing in your favorite films and TV shows? This trend is driven by the “cool” appeal of these gadgets, which has led to their increased presence on both the silver and small screens. According to a report by Bloomberg Businessweek, Apple’s product placements surged by 45 percent from 2009 to 2011, with the iconic logo appearing in 40 percent of the top box-office hits each week.

While filmmakers may incorporate these products to add a touch of modernity and style, Apple benefits in a different way—these placements are completely free.

Apple stands out from other companies by not paying for its products to be featured in visual media, relying instead on the inherent popularity of its devices. This strategy has given Apple nearly double the product placement presence of major brands like Chevy and Ford.

In the recent Mission: Impossible film series, Apple products enjoyed a whopping eight minutes of screen time, which would equate to an advertising value of approximately US$23 million if paid in traditional ad spaces.

For Apple, the cost was zero. The strategic placement of products within the film not only bypasses the need for conventional advertising but also sparks conversations on social media, influencing consumer behavior and preferences.

Although the TV series House is set to conclude, the legacy of its Apple product placements will continue to be seen in syndication for many years, keeping the products in public view and mind.

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Mel

Linda is a dedicated writer for TUAW, bringing insightful and engaging content to Apple enthusiasts. With a deep understanding of Apple products like the iPhone, iPad, and MacBook, Linda offers readers valuable tips, reviews, and news updates. His articles reflect a genuine love for technology and a commitment to keeping the Apple community informed. Linda’s clear and approachable writing style makes complex topics accessible, ensuring that every reader can stay up-to-date with the latest in the Apple world.