Blackmagic Design has introduced the URSA Cine Immersive Camera, designed to push the boundaries of immersive video creation for Apple Vision Pro. Priced at $29,995, the high-end camera is now available for pre-order, with shipments set for early 2025.
Initially announced in June 2024, this innovative camera offers an all-in-one solution for shooting, editing, and producing Apple Immersive Video. This format, exclusive to Apple Vision Pro, delivers 8K 3D video, a 180-degree field of view, and Spatial Audio, promising an unparalleled user experience.
Technical Marvels of the URSA Cine Immersive Camera
The URSA Cine Immersive Camera boasts impressive specifications. It captures stereoscopic 3D video at 8160×7200 resolution and 90 frames per second. Its pixel-level synchronization ensures seamless footage, while 16 stops of dynamic range provide striking contrast and detail.
Built with a magnesium alloy chassis and carbon fiber composite, the camera combines strength with lightweight design. It features dual 5-inch HDR touchscreens for enhanced control, eliminating the need for external monitors. Connectivity options include 12G-SDI, 10G Ethernet, USB-C, and XLR audio inputs.
Blackmagic also plans to update its DaVinci Resolve Studio software to support Apple Immersive Video in 2025, ensuring a streamlined workflow for creators.
Implications for Apple Vision Pro Content
Despite the hefty price, Blackmagic CEO Grant Petty emphasizes the camera’s role in creating vivid and lifelike content. “This system offers viewers an unparalleled sense of realism,” he stated, highlighting its potential for cinematic storytelling.
While Apple Vision Pro has launched several immersive titles, such as Submerged and Concert for One, new third-party content has been limited. This camera aims to change that by enabling filmmakers to explore creative opportunities in immersive media.
Challenges in Widening Adoption
The URSA Cine Immersive Camera faces stiff competition from other professional options, such as RED’s V-RAPTOR 8K VV, priced between $24,000 and $30,000. Additionally, its high cost may restrict its use to commercial applications, leaving consumer and enthusiast markets untapped.
As immersive content slowly expands, the URSA Cine Immersive Camera represents a critical step forward. However, its long-term success depends on broader adoption and consistent content creation for the Apple Vision Pro.
