Apple TV+ Releases ‘The You You Are’ Book Inspired by Severance

Man in red sweater with sunburst background.

Apple TV+ has taken another step in expanding its psychological thriller Severance by releasing The You You Are. The book, written by the fictional Dr. Ricken Lazlo Hale, PhD, plays a key role in the show. Now, fans can experience it firsthand.


From Fiction to Reality

In Severance, The You You Are is a self-help book embraced by some characters and mocked by others. Apple TV+ brings it to life, allowing fans to engage more deeply with the show’s themes. This move follows Apple’s trend of extending stories beyond the screen.

Man in red sweater with sunburst background.

Apple Books offers a free excerpt, and an audiobook version is also available. The narration balances sincerity with humor, matching the show’s unique style.

Marketing and Promotion

The book’s release aligns with Apple TV+’s creative marketing for Severance. The series has used immersive promotions before, like interactive websites and real-world experiences. By publishing The You You Are, Apple deepens the mystery around Lumon Industries and the show’s eerie corporate world.

Interestingly, the book does not prominently feature Severance in its listing. This choice makes it feel like a real self-help book, adding to the immersive experience.


What’s Next for Severance?

As excitement builds for season two, Apple TV+ keeps fans engaged with creative storytelling. The release of The You You Are suggests Apple may expand other series similarly. Fans can now explore the world of Severance further while awaiting the next chapter of the acclaimed show.

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