Apple’s iPhone 16 has topped global smartphone sales for Q1 2025, reclaiming the number one spot after a two-year gap. According to data from Counterpoint Research, five iPhone models landed in the top 10 bestsellers, showing Apple’s firm hold on the market.
The standard iPhone 16 performed particularly well in Japan, the Middle East, and Africa. In Japan, relaxed subsidy regulations and a stable economy helped drive strong demand. Meanwhile, the Pro Max and Pro versions followed closely, taking second and third place globally. Although sales in China faced challenges from local brands and pricing pressures, the Pro lineup still accounted for nearly half of all iPhone sales last quarter.
Budget Androids Gain Ground
While Apple leads globally, cheaper Android phones are quickly growing their market share—especially in emerging economies. Phones under $100 now represent almost 20% of global sales. Samsung’s Galaxy A16 5G ranked fifth, showing strong growth from its predecessor, particularly in the U.S., Latin America, and Asia. The Galaxy S25 Ultra, despite launching late in the quarter, secured seventh place.
Xiaomi also stood out, with its Redmi 14C becoming the only non-Apple or Samsung device in the top 10. The phone saw a 43% year-over-year sales increase, boosted by demand in Latin America and Africa.
Market Trends and Outlook
Apple’s mid-range iPhone 16e also made a notable entrance, finishing sixth in March despite being new to the market. Its improved feature set over the 2022 iPhone SE suggests it could outperform older models in the long run.
Looking ahead, analysts expect high-end and budget segments to continue defining the global smartphone landscape. While premium devices attract tech-savvy consumers, affordable models meet rising demand in cost-conscious regions.
Apple’s lead reflects strong brand loyalty and product quality, even as Android brands compete aggressively on price. With both ends of the market growing, the global smartphone race is far from over.
