Apple launched “F1 – The Movie Hot Lap” on Vision Pro on June 19, 2025. Users strap on the headset and find themselves in a virtual F1 cockpit. Consequently, they feel each corner and straightaway as Brad Pitt guides them around the track. This 8K, 180-degree video creates a true sense of speed and motion that listeners say feels remarkably real .
Behind the Wheel with Brad Pitt
In the film, Pitt stars as a test driver inviting viewers along on a “hot lap.” For those unfamiliar, a hot lap is a high-speed, qualifying-style tour of the circuit. Moreover, Pitt’s calm commentary and racing expertise ground the thrill in personal connection. As a result, the short blends star power with visceral action for an engaging ride .
Technical Highlights
Apple filmed the piece using a custom rig built from iPhone components. Then the team captured 8K video and stitched it into a seamless field of view. They also mixed in spatial audio tracks to mimic engine roars and tire squeals. Meanwhile, Apple recommends pairing Vision Pro with AirPods for the best sound immersion. This setup ensures audio cues match visual thrills at every turn .
Promotion Strategies
This immersive short forms part of Apple’s larger push for “F1: The Movie,” which hits theaters June 27, 2025. Earlier in June, Apple TV released a haptic trailer that uses iPhone vibrations to bring roaring engines to handheld devices. Additionally, Brad Pitt and Tim Cook surprised fans at an Apple Fifth Avenue event, generating buzz for the film’s release .
Release and Outlook
Ultimately, “F1 – The Movie Hot Lap” showcases the creative potential of Vision Pro. It also demonstrates how Apple blends hardware and storytelling to spark excitement. As a result, the film’s promotional campaign may set a new standard for immersive marketing. Fans and tech enthusiasts alike will watch closely to see whether this approach becomes a staple for future Apple releases.
