Apple Original Films has scored big with F1, its latest theatrical release starring Brad Pitt. The movie has earned over $200 million since its release on June 27. Projections show it could pass $300 million by mid-July.
This makes F1 the studio’s biggest success at the box office so far.
Brad Pitt Breaks Career Record
The film also gave Brad Pitt the best opening weekend of his career. Warner Bros. executive Jeff Goldstein said, “There’s a lot of gas left in the tank.”
F1 is expected to stay in theaters through August. After that, it will hit premium on-demand and later stream on Apple TV+.
A Bold Move by Apple
Apple made F1 with Plan B Entertainment and Jerry Bruckheimer. The company spent over $200 million on production and $50 million more for global distribution.
The big bet seems to be working. Unlike Napoleon and Argylle, which struggled in theaters, F1 is likely to make a profit.
What Comes Next for Apple?
This success shows that Apple can make blockbusters and still support Apple TV+. In the past, films like CODA and Macbeth won awards but didn’t earn much in theaters.
With F1, Apple seems to have found a formula that works. It mixes star power, wide appeal, and strong production values.
Apple now has the chance to balance award-winning films with crowd-pleasers. That could bring in more viewers—and more revenue—for both theaters and streaming.
