Apple’s design department is undergoing another major leadership change as Chief Operating Officer Jeff Williams prepares to retire by the end of 2025. With no successor named, the team will now report directly to CEO Tim Cook. This marks yet another shake-up for a group that has struggled to maintain long-term leadership since the departure of Jony Ive in 2019.
The History Behind the Turnover
Apple’s design division has seen constant restructuring since 2012. After Scott Forstall left following the Apple Maps debacle, Jony Ive was promoted to lead both hardware and software design. Ive left in 2019, followed by Evans Hankey in 2023, and since then, no new design head has been appointed. Alan Dye continues to lead the software design team, but the hardware side has lacked a clear figurehead.
Tim Cook Takes the Helm
With Williams stepping down, Tim Cook will directly oversee the design team. Although Cook is widely known for his strength in operations and supply chains, he has little design experience. His direct involvement raises questions about the creative direction of Apple’s future products.
Still, Apple has managed to thrive during this period of flux. Since Ive’s exit, the company has launched several successful designs, including the sleeker iPad Pro and updated MacBook Pro. These releases suggest the design pipeline is stable, at least for now.
What’s Next for Apple Design?
Cook’s influence on product design might take years to surface, as Apple plans its products far in advance. In the meantime, Alan Dye may take on a more significant role. Until Apple names a new design leader, the current team is expected to operate smoothly under Cook’s supervision.
