Apple has agreed to allow third-party App Store alternatives in Brazil, marking a major shift in how iPhone apps and payments work in the country. The decision follows a settlement with Brazil’s antitrust regulator, the Administrative Council for Economic Defense (CADE), which investigated Apple for alleged anti-competitive practices.
Under the agreement, Apple will let iPhone users in Brazil access alternative app stores and payment options outside Apple’s App Store. The deal aims to end a long-running probe into whether Apple unfairly restricted competition.
What Will Change for iPhone Users and Developers
First, Apple must allow developers to promote alternative ways to pay for apps and digital services. These options can appear alongside Apple’s in-app purchase system. In addition, developers can distribute apps through third-party app stores rather than relying only on Apple’s platform.
However, Apple will still collect fees on transactions, even when payments occur outside its system. While this keeps Apple financially involved, the changes give developers more flexibility and visibility.
Apple has up to 105 days to implement these updates. The agreement will remain in effect for three years, giving regulators time to monitor compliance.
Why Brazil Took Action
The investigation began after complaints in late 2022 from companies, including MercadoLibre. They argued that Apple abused its control over the App Store. CADE later opened a formal probe and pushed Apple to change its practices.
Although Brazilian courts previously ruled that Apple did not need to enable full app sideloading, regulators continued to pressure the company. In fact, CADE warned of daily fines exceeding $40,000 if Apple failed to act. As a result, both sides moved toward a negotiated solution rather than prolonged legal battles.
Part of a Global Trend
Brazil’s decision mirrors similar moves in Europe and Japan. Worldwide, regulators are challenging Apple’s tightly controlled app ecosystem. Apple, meanwhile, continues to argue that loosening restrictions could risk user privacy and security.
Still, this agreement signals growing momentum for app market reform. For Brazilian users, it promises more choice. For developers, it offers new paths to reach customers.
Ultimately, Brazil’s deal may influence how Apple responds to regulators elsewhere, as pressure mounts to reshape the global app economy.
