Apple has revived the Apple Music Connect name, but this time it targets music industry professionals instead of fans. The original platform launched in 2015 as a social feature and shut down in 2019. Now, Apple has reintroduced it as a marketing and promotion hub for record labels and distributors.
Unlike its earlier version, the new Apple Music Connect focuses on practical tools. It helps labels promote releases, pitch artists to Apple’s editorial teams, and manage media requests.
A Centralized Tool for Promotion
Apple Music Connect works as a single destination for industry partners. The service groups its features into three main sections: Promote, Pitch, and Media Requests.
Under Promote, Apple offers customizable social media templates. Labels can add artwork and share content on platforms like Instagram and Twitter. These tools aim to build excitement around new releases.
The Pitch section allows record labels to submit details about upcoming projects. Apple Music’s editorial teams review this information worldwide. As a result, artists may gain visibility on curated playlists and featured sections.
Meanwhile, Media Requests works in the opposite direction. Apple can ask labels for promotional images and assets. This feature helps streamline communication between Apple and partners.
Built for Industry Professionals Only
Access to Apple Music Connect remains restricted. Only those working within the music industry can use the platform. Apple does not offer a public sign-up process. Instead, it directs interested users to contact someone within their organization.
The service also integrates into the broader Apple Music for Partners program. Although similar tools existed before, this relaunch organizes them into a more streamlined system.
Why This Matters
Apple Music Connect does not introduce groundbreaking features. However, it simplifies how labels interact with Apple Music. By centralizing promotion, pitching, and media coordination, Apple offers a clearer path for artists seeking exposure.
Ultimately, this relaunch signals Apple’s continued effort to strengthen ties with the music industry.
