Apple has expanded its 50th anniversary celebrations to France with a series of creative events in Paris. While the company has already hosted one-off activities in the United States, China, and South Korea, France stands out with four dedicated sessions. These events will take place at Apple’s flagship store on the Champs-Élysées on March 25 and 26, 2026.
Each session is part of the “Today at Apple” program, which focuses on creativity, learning, and community engagement. As a result, the Paris events aim to blend music, design, and storytelling in a unique way.
Evening Talks Highlight French Creative Culture
The celebration includes two evening sessions starting at 6:00 PM. On March 25, graphic designer So Me will discuss his work and creative approach during an interview with music journalist Naomi Clement. He will share insights into how he connects music and visual arts in his projects.
The following evening, producer and musician Boombass will join Clement. He will explore “French Touch,” a popular style of electronic music from the 1990s. This discussion highlights France’s strong influence on global music culture.
Interactive Afternoon Sessions Engage Visitors
In addition to the evening talks, Apple has planned two afternoon sessions at 3:00 PM. On March 25, DJ and producer Myd will demonstrate his music production process using GarageBand. This session gives attendees a hands-on look at how modern music is created.
Meanwhile, the March 26 session focuses on SOPORI FM, a fictional radio station linked to an electronic music album available on Apple Music. The experience aims to create a calming atmosphere through sound and visuals.
Art, Music, and Technology Come Together
The SOPORI FM session will also feature artist Pi Ja Ma, who will create visual stories using an iPad. This collaboration shows how Apple continues to combine technology with artistic expression.
Each event lasts about an hour, and visitors can register their interest online. Notably, Apple has previously marked milestones in France, including opening a special Apple Music radio studio in 2021.
Overall, Apple’s Paris celebration reflects its long-standing connection with creative communities. By bringing together artists, musicians, and technology, the company highlights how innovation and culture can work hand in hand.
