Super Shuffle a Marketing Stunt

Jack Campbell from DVForge emailed Engadget with the scoop on the Super Shuffle.  It turns out that it isn’t an actual product (surprise!), but rather an attention-grabbing media ploy.  The facts via  Campbell: ”1. The Super Shuffle is not in production by LuxPro. 2. There is no intent by LuxPro to ever put the Super Shuffle into production. 3. LuxPro is looking for companies (like mine) to hire LuxPro to build uniquely designed players, based around the same electronics inside the Super Shuffle. 4. The entire CeBit sideshow was planned from the start as a gambit to gain a hugely disproportionate share of the industry’s attention, so as to find a few customers for the Super Shuffle’s electronics.”

So, yes, it was a fake.  And, no, you cannot buy one. But, yes, if you own a company capable of funding it, you can pay LuxPro to cram the guts of the Super Shuffle into a case of your design that isn’t quite such a blatant rip-off of the iPod shuffle.

[via Engadget]