Netflix Discontinues Cheapest Ad-Free Plan

Netflix

Netflix has begun discontinuing its most affordable ad-free subscription tier in the UK and Canada, with other countries expected to follow.

Users Notified to Upgrade

The streaming service is notifying users via on-screen messages to upgrade their plans or risk losing access. A Reddit user shared a notification stating, “Your last day to watch Netflix is July 13th. Choose a new plan to keep watching.”

Netflix

New Plan Options

In the UK:

  • Standard with Ads: £4.99/month (1080p, ads)
  • Standard: £10.99/month (1080p, no ads, 2 devices, downloads)
  • Premium: £17.99/month (4K, no ads, multiple devices, downloads)

In Canada:

  • Standard with Ads: $5.99/month (1080p, ads)
  • Standard: $16.49/month (1080p, no ads, 2 devices, downloads)
  • Premium: $20.99/month (4K, no ads, multiple devices, downloads)

Background

The Basic plan ($11.99/month in the US) has not been available to new subscribers since last year. Netflix aims to retire the Basic plan in countries where the ad-supported tier is available. The ad-supported tier has gained popularity, with 40 million global monthly active users, up 35 million from last year.

John Devis

John is a passionate tech enthusiast with a deep love for all things Apple. With a keen eye for detail and a knack for uncovering the latest trends and innovations, John brings a fresh perspective to the world of Apple products.