Netflix has begun discontinuing its most affordable ad-free subscription tier in the UK and Canada, with other countries expected to follow.
Users Notified to Upgrade
The streaming service is notifying users via on-screen messages to upgrade their plans or risk losing access. A Reddit user shared a notification stating, “Your last day to watch Netflix is July 13th. Choose a new plan to keep watching.”
New Plan Options
In the UK:
- Standard with Ads: £4.99/month (1080p, ads)
- Standard: £10.99/month (1080p, no ads, 2 devices, downloads)
- Premium: £17.99/month (4K, no ads, multiple devices, downloads)
In Canada:
- Standard with Ads: $5.99/month (1080p, ads)
- Standard: $16.49/month (1080p, no ads, 2 devices, downloads)
- Premium: $20.99/month (4K, no ads, multiple devices, downloads)
Background
The Basic plan ($11.99/month in the US) has not been available to new subscribers since last year. Netflix aims to retire the Basic plan in countries where the ad-supported tier is available. The ad-supported tier has gained popularity, with 40 million global monthly active users, up 35 million from last year.
