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New Activiation Scheme for Adobe CS 2

05-04-04-cs2box_prem

When Adobe’s Creative Suite 2 was officially announced yesterday, it didn’t take long before details of the Adobe’s new activation requirement began to overshadow the wealth of new features introduced.

In an effort to curtail “casual copying,” Adobe will now require that all CS 2 applications be activated/verified against a licensing server within 30 days of installation. Licenses can also be activated by phone. The 30-day grace period allows for emergency installs on additional systems should your authorized computer be stolen or damaged.


Adobe’s licensing terms state that you can install their products on 2 of your machines. That makes sense for many users who have both a desktop and a laptop. This new activation requirement won’t change that. But now, if you buy a new computer in addition to what you already have or as a replacement, for example, and you want to install Photoshop or any other CS2 app on it, you’ll need to deactivate (ala iTunes Music Store) a previous installation or the product will stop working after 30 days. There is no information yet about whether corporate/bulk seat license holders will be exempt from this activation process, which can be a tremendous burden to a company’s IT department when it comes to rolling out standard (and identical) configurations and image builds across an entire company or network.

It’s important to note that this is not a change in the way we do business — the overall terms of our license are the same as they always have been,” Drew McManus, Adobe’s Director of Worldwide Anti-Piracy, told MacCentral. “We are just using activation to authenticate that those terms are being adhered to.

As you probably know, Quark uses a similar activation process and many people hate them for it. Just as many people will hate Adobe now. Quark’s isn’t quite so user-friendly, however.

I think the 30-day grace period makes this a reasonable and smart implementation. It doesn’t interfere with the typical user’s workflow and it enables Adobe to enforce their own license terms without being heavy-handed.

Something tells me you’re going to disagree with me.



When Adobe’s Creative Suite 2 was officially announced yesterday, it didn’t take long before details of the Adobe’s...
 

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Darryl Zurn

My company has purchased multiple copies of the Adobe Creative Suite for our Macs, but I'm still uncomfortable supporting software which requires activation. Nothing good will come to us because of it: A lower price? Better margins for Adobe? Lower pirating rates? The only thing that affects those of us who use the software are negatives, like potential problems down the road if the computers crash hard or get upgraded. We even still use Adobe PageMaker, so believe me when I say that can see this being a thorn in our side for many a year. I'll probably buy the upgrade eventually, but only once I've seen how the new features will directly and substantially benefit our workflow. Because of the activation requirement, I'll likely wait a year to upgrade to CS2 instead of waiting just a few months.

April 14 2005 at 4:48 PM Report abuse rate up rate down Reply
Laurie

Bill V - so Adobe is required to supplement your hobby? That's a new one. If you do it for fun, then it isn't /required/ is it? You mean to tell me that there is no other application other than Photoshop that you can use for whatever your fun/creative/hobby endeavor might be? Perhaps Photoshop Elements is more affordable for you? Or Graphic Converter ($35 shareware that kicks Photoshop's ass in many respects)? I stand by statement. If you need it to make a living - you buy it. If you don't need it to make a living and you can't afford it, you DO NOT steal it - you either justify the expense in some other way or find the money to buy it - or you use a more practical alternative.. You are not entitled to it and Adobe (or any company) is not required to provide you with it.

April 07 2005 at 2:25 PM Report abuse rate up rate down Reply
Bill Vedra

Laurie: "Adobe has pretty generous academic pricing. Students can buy Photoshop for $299 and the entire CS Suite for $399." Maybe some of us haven't been struggling college students who work student jobs that pay 6.50 an hour between classes. Generous is $299 for a drivable used car, not a piece of software. "Furthermore, if you gain absolutely no [monetary] benefit from it - why do you need it to begin with?" And people who paint (or do anything creative) for fun, and not for profit, have no need to do it?

April 07 2005 at 1:54 PM Report abuse rate up rate down Reply
D. Verde

So, to follow the logic from the above sentiments... It would be okay to steal a Mac if you don't intend to make money with it? Why would hardware be any different than software? How about fonts? Ever pay for a font? Ever pay for shareware? Why would one form of software be different than another? Ever download an image from someone's site? "Borrowed" a piece of code? I could easily ask how many of us drive the speed limit or resist taking home sticky pads from the office. Some things are fuzzy... lesser sins, right? Well... it's all theft/breaking the law. And I say this not from a horse any higher than anyone else's because I do it, too. But it's silly to see what nonsense people come up with to rationalize it. Evil begetting evil... sheesh, what a load! What kind of sissy pirate are you? Just own up. We steal. Not for any reason other than it's in our nature. Save the politics. Photoshop could be a 5-cent download with no DRM and we'd still manage to get it on the sly. With pride, no less. However, there is a moral to the story: One doesn't become a criminal by getting caught. Cool with that? Aight! Rawk on. It's your psychospiritual dime, man.

April 07 2005 at 11:05 AM Report abuse rate up rate down Reply
Brent S.

Collin, it's just the whole mental thing that you own it. It's like saying you own a Ferarri but live on a small island with no roads, just the dock. Or something... get it? It's why everyone else I know who has it, just to say they do.

April 06 2005 at 10:43 PM Report abuse rate up rate down Reply
Collin

for those saying they need to pirate Photoshop CS for their personal photos and the like: you are why Adobe makes Photoshop Elements. It does everything even an advanced intermediate user needs. And the interface is the same, so when you really need the full power version, you'll already know the program.

April 06 2005 at 5:17 AM Report abuse rate up rate down Reply
Jack

I can't believe how many people are complaining about copy protection nowdays. The supposed "hassle" factor is trivial at best. Most people will never have to deal with the issues that one might have when a logic board is upgraded and the serial number clashes with the new logic board serial number. And as much of a hassle as there might seem to be to *GASP* get on the phone and talk to people, it's painfully trivial in contrast to any other time one needs to talk to a company. I've done it dozens of times while working on (forgive me) Windows machines and if your patient, all is good. If you have a legit copy, all is good. And while most are protesting Laurie jumping to conclussions about people pirating stuff and whining afterwards, I have to agree. Nobody I know legitimately has copies of legit software ever complains about stuff like that. Move along folks. Complaining about Adobe protecting it's product from theft is about as productive as complaining about how difficult it is to get money out of a bank if you don't have something silly like proper identification. I'm against an Orwellian state where everyone can track anything about anyone, but I think that Adobe--like every software vendor--has every right to protect their investment.

April 06 2005 at 2:59 AM Report abuse rate up rate down Reply
Robert

And how long will we be able to call them up and get an authorization? Three years? Four? Five? After which our stupidly expensive software suite will be not just obsolescent, but absolutely worthless.

April 06 2005 at 1:37 AM Report abuse rate up rate down Reply
Brian Sniffen

This is a significant change in Adobe's licensing. Now, I must tell Adobe who I am and where my computer is in order for the program to continue functioning. That's valuable information to me, and I'm not interested in selling it to them.

April 06 2005 at 12:12 AM Report abuse rate up rate down Reply
Brent S.

LOL, Jorge that is so true. I can't wait to get my hands on the new CS2. MMMM. Gonna be so good. I don't use it to make money though, I use it for my own personal picture editing, photochopping, and just playing around for fun, not making any money off it whatsoever. It's not worth it to buy for me, since I'll never get my money's worth just by making my teeth whiter, lol.

April 05 2005 at 11:28 PM Report abuse rate up rate down Reply
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