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Why an iTunes phone instead of software?

motorola rokr phoneI was chatting with C.K. today about why Apple, Motorola and Cingular shook hands on an iTunes phone, instead of Apple just going ahead and making a client (probably in java) so that all sorts of phones could use it. I was listening to a great podcast, Inside Silicon Valley (iTMS link), that presented an insightful answer to this very question, and I tend to agree.

Here's how it breaks down: since the wireless networks have been talking about debuting their own wireless download services for phones for a while now, Apple probably wouldn't have made a whole lot of headway into this mobile phone music market without coming up with something they could sell to both a wireless provider and a hardware manufacturer. By working with Motorola and Cingular to create a dedicated and *exclusive* iTunes phone, everybody wins: Apple gets to sell more music, the wireless networks rake in precious boatloads of new subscribers and Motorola gets to sell a ton of special little phones.

While I really don't want one of those phones - I'm heading out the door soon to pick up a 4 GB black iPod nano - this reasoning makes a lot of sense to me. Anyone else want to weigh in?
 

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