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MTV & Microsoft team up to build online music service

urge.jpgMTV announced Tuesday that it is joining with Microsoft to build a new online music service that will be integrated into Microsoft's Windows Media Player. The new service, URGE, will not be compatible with iPods or Macs, according to Michael Gartenberg of Jupiter Research.

The Associated Press reports that URGE will offer more than two million tracks for individual download or by subscription. Pricing has not been disclosed. There are also plans for the service to offer online radio. MTV Networks will own and operate URGE, with Microsoft building the technology.

Although this sounds like a couple of the big boys teaming up to challenge Apple, MTV's chief digital officer Jason Hirschhorn says URGE will not target iPod users.
"We think the iPod has done a great job. Our aim is not to switch people from iTunes and the iPod. We need to concentrate on where there's going to be a bigger market."

If URGE concentrates on attracting subscription users, it won't pose a direct challenge to Apple's music services. A subscription service is like renting music. A listener pays a monthly fee to download music to a computer or a music player, but can't play the music when the subscription runs out. Apple has avoided a subscription scheme in favor of popular individual downloads.

MTV has been promising to launch URGE for a while now, but the service hasn't yet materialized. Launch is now targeted for early next year, with more details expected at CES in January.
 

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MTV announced Tuesday that it is joining with Microsoft to build a new online music service that will be integrated into Microsoft's...
 

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zpano

Hey look at the logo, look at the G!!! It's the QuickTime logo!??!?!? ROTLF...

December 14 2005 at 4:32 PM Report abuse rate up rate down Reply
ceejay

80s gay pr0n aside, is it just me who thinks there's a Quicktime Q in there?

December 14 2005 at 2:18 PM Report abuse rate up rate down Reply
Noel

Wow. I'm floored. This is just not going to work. -N

December 14 2005 at 1:25 PM Report abuse rate up rate down Reply
wheels

"We think the iPod has done a great job. Our aim is not to switch people from iTunes and the iPod. We need to concentrate on where there's going to be a bigger market." iTunes owns well over 70% over the legitimate download music market - the WHOLE market. WTF is the bigger market? Music rentals? Ask Yahoo! how that's working out for them. And if their goal isn't to switch people from ITMS and the iPod, then their business model is already doomed. This is going to be as popular as MSNBC! Somebody's smoking way too much wacky weed and playing way too much Xbox.

December 14 2005 at 12:58 PM Report abuse rate up rate down Reply
Brady J. Frey

The name's lame, the logo's tired, the marketing is out of date. Microsoft has never been cool -- MTV has lost it's cool... when was the last time MTV was associated with music? For those of us who grew up in the 80's and early 90's, sure -- but the next generation associates MTV with reality TV shows, spring break, and pop tart style videos (britney spears, etc.)... I don't see them making a huge dent, so long as Apple pushes their marketing of the iPod as usual. The only thing I could see an effict is if Microsoft bundled this service tight, similar to their browser effectively snuffing out Netscape. But that still won't turn heads in the end, there's never been a better player than the ipod, and very little software has been able to compete with itunes. I just never is polished.

December 14 2005 at 12:32 PM Report abuse rate up rate down Reply
Ron Martinez

If it doesn't work on an iPod it's DOA, like every other Windows-based music service before it. Let's not get confused...this is almost certainly a marketing agreement. MSFT has likely paid scores of millions of dollars (disguised as joint venture funding) to Viacom to co-opt the MTV brand, and to promote MSFT's unappealing tune rental technology. Going for this short money will backfire on MTV and get MSFT nowhere. In this industry, best to start with a simple two-word assumption: Apple won.

December 14 2005 at 11:09 AM Report abuse rate up rate down Reply
David

Yes, that logo is straight out of the 80s, but more importantly, it's the name of a gay porn movie "The Urge" with a VERY similar logo...

December 14 2005 at 10:59 AM Report abuse rate up rate down Reply
Tony Scida

Is it me, or does that logo look straight out of 1987 to the rest of you too?

December 14 2005 at 9:22 AM Report abuse rate up rate down Reply
JT

Bring on the YAMS (Yet Another Music Service)! As long as they don't bring anything new to the table, there won't be market-shattering consequences here.

December 14 2005 at 7:25 AM Report abuse rate up rate down Reply
leojsoap

whoops, I meant to say 'try it before you buy it' not the other way around. silly me.

December 14 2005 at 7:12 AM Report abuse rate up rate down Reply
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