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Music Video directors want cut of video sales pie - who doesn't?

iTunes Video DramaOur sister blog, DV Guru, has picked up on the latest bit of drama surrounding the iTMS, content pricing and slices of pie. Apparently, music video directors now want a cut of the profits that music labels are raking in from selling their hard work on the iTMS. As everyone is forming a group these days, the aggravated music video directors have joined their special power rings to form the Music Video Directors Alliance. While the MVDA has created an online petition and is urging the Director's Guild of America to take action, DV Guru notes that a look at the site shows no names are actually attached to the petition. If this gets anywhere, how are the labels supposed to know who to write the checks out for?
 

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iTS Odds and ends

Our sister blog, DV Guru, has picked up on the latest bit of drama surrounding the iTMS, content pricing and slices of pie. Apparently,...
 

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Steve Rhodes

I haven't watched MTV in a long time, but they used to display the name of the video director. And Palm Pictures has been releasing DVDs with videos by Spike Jonze and other directors (not to mention that many bands have released collections of their videos).

December 16 2005 at 7:44 PM Report abuse rate up rate down Reply
Maha10k

Good Point #4. Music Videos have rarely been sold. The collection DVDs we see now are a newer product. It's not unreasonable for people to expect to be compensated for the work they have done when it is resold to the public- regardless of any unforseen innovation.

December 16 2005 at 12:15 AM Report abuse rate up rate down Reply
Eric

Music videos traditionally didn't make revenue. They were originally designed to be commercials to entice consumers to buy albums.

December 15 2005 at 6:23 PM Report abuse rate up rate down Reply
Nate MC

Dear Directors, Adjust your contracts with the record companies accordingly for the new business model. Otherwise shut up and sit back on the fat checks they gave you to make the videos in the first place. Directors make the same amount of money wether the song is a hit or not, unless they took points on album sales over a one time fee.

December 15 2005 at 12:36 PM Report abuse rate up rate down Reply
Nik Fletcher

Greedy, greedy, greedy. This new trend of unions should be continued - how about the NiTUA [the Neglected iTunes User Alliance]? I don't mind the extra expense in the U.K. I just wish there was actually some content worth paying for. Yes, the Pixar shorts are good, but where's the TV content?! Come on Apple!

December 15 2005 at 9:36 AM Report abuse rate up rate down Reply
Simon Jordan

How amazing is this.. so if I am correct and I am presuming some of this.. the directors are only now requesting money because more people will see their videos... Hmmm I presume most of these "directors" signed a closed contract with a one off fee for their work and not royalties from the video.. what is the difference between them requesting money from the record companies because they sell on ITMS as apposed to selling as part of a CD release? This comment could also be aimed at the lame actors and actresses who also want money because they did not know the TV companies would sell a show to ITMS... seems to me that everyone is getting gready off of ITMS accept apple (although the content is more expensive in the UK) and the consumer.

December 15 2005 at 8:52 AM Report abuse rate up rate down Reply
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