Intel&#039;s new strategy confirmed

Intel will unveil its new strategy focused on the digital home at next week's Consumer Electronics Show in Las Vegas, the New York Times says this morning. Intel is changing its focus from computing hardware to selling a digital lifestyle to consumers. The article acknowledges that "the transformation of Intel will, in part, be defined by its new alliance with Apple Computer."

Intel execs confirm that their company is building a Viiv multimedia platform for the digital living room using Core chips code-named Yonah. These chips may be the basis for an Apple set-top box that would give Apple dominance over the next wave of home video.

The Intel Inside moniker will be replaced by an new slogan -- "Leap Ahead" -- according to the Times. This will be part of Intel's effort to tie together its different platforms and rebrand itself as a warmer, fuzzier consumer company.

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Intel will unveil its new strategy focused on the digital home at next week's Consumer Electronics Show in Las Vegas, the New York Times...

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Darrell

The logo reminds me of the logo for samsung and apparently the new chief marketing officer came from samsung. Hmmm...
I also think it would be great if the processor for Apple is known as I1 (capital i and #1, just like the processor for IBM is G4.) This would be a dig at IBM that Jobs could do. :-) To show that Intel actually won, the processor would be called i1! HEHEHE

December 30 2005 at 8:03 PM Report abuse Permalink rate up rate down Reply

Shaaheen

The worst logo ever.. text alignments look so strange! I could design a better one for Intel!

December 30 2005 at 4:22 PM Report abuse Permalink rate up rate down Reply

wheels

Did anybody else think of the Leap Frog educational stuff for kids when they heard the new slogan? That's the first thing that I thought of when I heard the "Leap Ahead" tag line. What's next, is the Intel theme being replaced by a simple "ribbit?"

December 30 2005 at 3:18 PM Report abuse Permalink rate up rate down Reply

guerro

The mini will be updated, or at least the yonah mini will be announced. Apple will also at least demo the new yonah based Apple set top box.

December 30 2005 at 1:26 PM Report abuse Permalink rate up rate down Reply

applekoolaid

Will the updated Mac mini have viiv? What are the changes the mini is even updated at MWD? My credit card is burning a hole in my wallet.

December 30 2005 at 1:12 PM Report abuse Permalink rate up rate down Reply

Axel

Intel just opened a digital lifestyle store hear in Sweden togheter with Sony.

December 30 2005 at 1:04 PM Report abuse Permalink rate up rate down Reply

Daniel Burns

Who does Intel's graphic design? It's so... PC like...