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Creative attempts to redefine "Podcast"

This is a good one. When they aren't busy trying to sue the pants off of Apple, Creative gets very creative indeed with the definition of "Podcast." While most of us would define "podcast" as the distribution of audio/video content to an iPod via an RSS feed (more or less), Creative lets loose with this whopper:

"Podcasts, short for Personal On Demand broadcast, are audio files you can download into any MP3 player or computer." Um, what? Nice try, Creative. That's almost as good as Microsoft's "blogcasts."

[Via 37Signals]

This is a good one. When they aren't busy trying to sue the pants off of Apple, Creative gets very creative indeed with the definition of...
 

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mozart

For the record, I don't think Creative came up with the "Personal On-Demand" definition. I remember seeing it in wikipedia but it appears to have been removed. It is however still in the discussions page.

http://en.wikipedia.org/wiki/Talk:Podcasting#Lost_reference

Quote:
"...The "Personal On-Demand" interpretation (with that capitalization) had been in international circulation as early as October 2004. ..."

January 09 2006 at 11:52 PM Report abuse rate up rate down Reply
narco

Most people know that Podcasts don't only work on the iPod, but like it or not, the word "Podcast" was inspired by the iPod. Can't change that.

Fishes,
narco.

January 09 2006 at 11:01 PM Report abuse rate up rate down Reply
jbelkin

They should have stuck with zencast - neither will fly but it's better to go down with the ship than to be laughed out of existence ... they obviously spend way too much time thinking about marketing when they should be building a better mp3 player ... but hey, I guess it's easier to balme being out sold 90 to 5 on marketing.

January 09 2006 at 9:44 PM Report abuse rate up rate down Reply
mkp

See, thing is, the POD in iPod already DOES stand for Personal On Demand.

I like Creative, but they really need to do their homework.

January 09 2006 at 8:45 PM Report abuse rate up rate down Reply
matthew

Well I still hoover, but I dont have Hoover, I have a vacuum cleaner, who cares. Companies shouldnt try this vaguely Orwellien re-invention of commonly used words.

January 09 2006 at 6:37 PM Report abuse rate up rate down Reply
Tim

"as the distribution of audio/video content to an iPod via an RSS feed"

The definition of a podcast should be more along the lines of "an audio or video presentation" - simple. If I manually download it, does that make it not a podcast? What about if I listen to it on my computer directly or on another mp3 player?

The term podcast is a poor term, but unfortunately the mainstream media has latched onto it where there will be no changing it now.

January 09 2006 at 5:25 PM Report abuse rate up rate down Reply
tenin2wenty10

they also tried to rebrand them as a zencast...

http://www.engadget.com/2006/01/04/creatives-zencast-podcast-solution/

January 09 2006 at 4:09 PM Report abuse rate up rate down Reply
Oliver

The point is, the name does stem from iPod. It's both funny and sad to see creative doing this, but i wouldn't expect any less from them really.

January 09 2006 at 4:01 PM Report abuse rate up rate down Reply
John

The other companies are trying to set it apart from Apple while Apple itself continues to try and pass it off as their own innovation.

Two sides to every story, Dave.

January 09 2006 at 3:17 PM Report abuse rate up rate down Reply
Dan

I've heard this backronym before Creative latched onto it. It makes a lot of sense. You don't NEED an iPod to listen to a podcast, and people shouldn't think they do.

January 09 2006 at 2:28 PM Report abuse rate up rate down Reply
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