Skip to Content

Apple & The Postal Service: Friends

Oh, what were we all so worried about? Consider the whole "controversy" (if you want to call it that) surrounding Apple's latest Intel ad and The Postal Service's video for the song Such Great Heights to be water under the bridge. As a number of our eagle-eyed readers have pointed out, the band's video is now for sale in the iTunes Music Store [link], with a big graphic on the store's front page.

Don't you love it when things work out?

Categories

Apple Corporate iTS

Oh, what were we all so worried about? Consider the whole "controversy" (if you want to call it that) surrounding Apple's latest...
 

Add a Comment

*0 / 3000 Character Maximum

16 Comments

Filter by:
stevo

Guess what Mojo, music videos ARE commercials.
The most effeective commercials are the ones you end up humming all day.
Think about what you are saying before insulting someone else.

January 21 2006 at 8:53 PM Report abuse rate up rate down Reply
Brian J

"The music in the Apple advert is NOT 'Such Great Heights,' or anything by the obscure group, The Postal Service."

Who are you, Steve Jobs? The Postal Service or its lead singer Ben Gibbard (also the lead singer of Death Cab for Cutie) is by no means an obscure group.

January 21 2006 at 7:48 PM Report abuse rate up rate down Reply
tyler

iron and wine did not write write the song..... iron and wine did a cover of postal service.

January 20 2006 at 5:50 PM Report abuse rate up rate down Reply
Mac Diva

The music in the Apple advert is NOT "Such Great Heights," or anything by the obscure group, The Postal Service. It is one of Moby's best songs. Lemme guess. He was in on the nefarious plot, too.

It is amazing how some folks can turn ANYTHING into into some kind of half-baked conspiracy theory.

January 20 2006 at 4:23 PM Report abuse rate up rate down Reply
tyler

no they arent.... but the shot they blurred out is the shot that is identical to the commercial where it zooms out from the intel chip through the imac in the apple ad. in the music video it does the same thing but zooms out from a chip inside a satellite. take a lok at both versions.

January 20 2006 at 10:45 AM Report abuse rate up rate down Reply
paul

I think people weren't thinking apple-like enough. you know, mac-evangelists and stuff, it just fits so great with the title of the song "such great heights", and Intel finally getting up there.

I personally did not like the commertial, because I didn't know the music video. I found it pretty doll, intel bunnies with sentimental faces. I knew the song, though, and as I realized it was a parody of the video, it all felt to place and I needed to laugh out loud.

I still think the version of the song by Iron & Wine is A LOT better than the original...

January 20 2006 at 10:35 AM Report abuse rate up rate down Reply
Kevin

Tyler,

What about the shots where they show the backs of the people in the video, wearing their clean-room suits with "SKYWORKS" written on their backs? Is that blurred as well?

January 20 2006 at 10:06 AM Report abuse rate up rate down Reply
Mojo

the funniest one was jd ogrady on powerpage who stupidly kept calling it a "commercial" for the "us postal service". he even had a link and couldn't figure out it wasn't a freaking commercial, let alone for the post office. then, the text would quietly change until he finally got it right. what an ass.

January 20 2006 at 4:59 AM Report abuse rate up rate down Reply
Mojo

the funniest one was jd ogrady on powerpage who stupidly kept calling it a "commercial" for the "us postal service". he even had a link and couldn't figure out it wasn't a freaking commercial, let alone for the post office. then, the text would quietly change until he finally got it right. what an ass.

January 20 2006 at 4:59 AM Report abuse rate up rate down Reply
Mac Diva

The 'controversy' was driven by a few people posting the same really, really bad argument that Apple 'stole' its ad from the video on different Apple sites, over and over again. 'Gary' seems to be the main culprit. In my opinion, the sheer irrationality of his claims (for example, that the ad and video use the same actor, and they have the same 'wardrobe') should have gotten this silliness shot down much sooner than it was. Anyone who knows what a copyright issue is knows that an idea cannot be copyrighted. The idea, mainly the setting, is what the ad and the video have in common.

January 20 2006 at 12:12 AM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.