Filed under: Apple Corporate, iTS
Apple & The Postal Service: Friends
Oh, what
were we all so worried about? Consider the whole "controversy" (if you want to
call it that) surrounding Apple's latest Intel ad and The Postal Service's video for the song Such Great
Heights to be water under the bridge. As a number of our eagle-eyed readers have pointed out, the band's video is
now for sale in the iTunes Music Store [link], with a big
graphic on the store's front page.Don't you love it when things work out?
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
fra said 7:48PM on 1-19-2006
Well, I like the song, I've yet to watch the whole video and I shall not buy it!...
Yahoo Video is a good tool.
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Rollie said 7:57PM on 1-19-2006
when will the comparisons begin with the Soul Asylum video that came out in the 90's? In mess... they tooled around a CD making facility.
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Chris said 9:31PM on 1-19-2006
Did I hear this somewhere, that the director for the Apple ad was also the directory for this video from the Postal Service?
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Tyler said 9:52PM on 1-19-2006
This is quite the coincidence... i have just noticed that the music store version of the music video blurs out the name of the chipmaker "skyworks" that is on the chip in the satellite. take a closer look at the itunes version and you can see the amazing censorship. it is about three minutes into the video. check the link for an image. search google for original video and check the differences.
http://www.flickr.com/photos/77535248@N00/?saved=1
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alex said 10:15PM on 1-19-2006
chris, you probably heard it here. They're the same. I think it's funny how this topic has gotten like, 8 different postings. :-)
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imarkG5 said 11:50PM on 1-19-2006
its 2006, when was the last time you ever heard or seen anything original in the first place.
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Mac Diva said 12:12AM on 1-20-2006
The 'controversy' was driven by a few people posting the same really, really bad argument that Apple 'stole' its ad from the video on different Apple sites, over and over again. 'Gary' seems to be the main culprit. In my opinion, the sheer irrationality of his claims (for example, that the ad and video use the same actor, and they have the same 'wardrobe') should have gotten this silliness shot down much sooner than it was. Anyone who knows what a copyright issue is knows that an idea cannot be copyrighted. The idea, mainly the setting, is what the ad and the video have in common.
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Mojo said 4:59AM on 1-20-2006
the funniest one was jd ogrady on powerpage who stupidly kept calling it a "commercial" for the "us postal service". he even had a link and couldn't figure out it wasn't a freaking commercial, let alone for the post office. then, the text would quietly change until he finally got it right. what an ass.
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Mojo said 4:59AM on 1-20-2006
the funniest one was jd ogrady on powerpage who stupidly kept calling it a "commercial" for the "us postal service". he even had a link and couldn't figure out it wasn't a freaking commercial, let alone for the post office. then, the text would quietly change until he finally got it right. what an ass.
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kevin said 10:06AM on 1-20-2006
Tyler,
What about the shots where they show the backs of the people in the video, wearing their clean-room suits with "SKYWORKS" written on their backs? Is that blurred as well?
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kai said 10:35AM on 1-20-2006
I think people weren't thinking apple-like enough. you know, mac-evangelists and stuff, it just fits so great with the title of the song "such great heights", and Intel finally getting up there.
I personally did not like the commertial, because I didn't know the music video. I found it pretty doll, intel bunnies with sentimental faces. I knew the song, though, and as I realized it was a parody of the video, it all felt to place and I needed to laugh out loud.
I still think the version of the song by Iron & Wine is A LOT better than the original...
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Tyler said 10:45AM on 1-20-2006
no they arent.... but the shot they blurred out is the shot that is identical to the commercial where it zooms out from the intel chip through the imac in the apple ad. in the music video it does the same thing but zooms out from a chip inside a satellite. take a lok at both versions.
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Mac Diva said 4:23PM on 1-20-2006
The music in the Apple advert is NOT "Such Great Heights," or anything by the obscure group, The Postal Service. It is one of Moby's best songs. Lemme guess. He was in on the nefarious plot, too.
It is amazing how some folks can turn ANYTHING into into some kind of half-baked conspiracy theory.
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Tyler said 5:50PM on 1-20-2006
iron and wine did not write write the song..... iron and wine did a cover of postal service.
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Brian J said 7:48PM on 1-21-2006
"The music in the Apple advert is NOT 'Such Great Heights,' or anything by the obscure group, The Postal Service."
Who are you, Steve Jobs? The Postal Service or its lead singer Ben Gibbard (also the lead singer of Death Cab for Cutie) is by no means an obscure group.
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stevo said 8:53PM on 1-21-2006
Guess what Mojo, music videos ARE commercials.
The most effeective commercials are the ones you end up humming all day.
Think about what you are saying before insulting someone else.
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