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Download Survivor, but not via iTunes

File this under "What are they thinking?" CBS has announced that it will offer downloads of its mega-popular reality show Survivor: Panama* at $1.99 a pop. But here's the catch: The episodes will "expire" 24 hours after purchase, will not be iPod compatible and will not be sold via iTunes (CBS.com will distribute them). CBS's president of digital media Larry Kramer told Ruters, "We want to go gradually. We've never done this before."

I honestly do understand Mr. Kramer's hesitation. It's a new marketing venture and they don't want to get burned. But we know that the networks get the majority of the cut from iTunes sales. Plus, why would I pay for something that's going to "break" in a day? That's like saying, "After you listen to this CD once, I'm coming to your house and taking it away from you."

*Does anyone else think the theme should be changed to Panama by Van Halen for this season?

[Via MacDailyNews]

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File this under "What are they thinking?" CBS has announced that it will offer downloads of its mega-popular reality show...
 

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Bob122989

Byron is DEAD-ON (along with most everyone else, but he has the point i wanted to make said the clearest).

CBS has made this and is calling it their "test of the water" so to speak, of course when you test with something that sucks, its gonna fail. take what apple did with itunes, they testing the water (so to speak) with the #1 show on ABC Lost (sadly CBS has CSI, which is the top show on TV) and it turned out to be a huge hit to sell on itunes, so then all the smart networks like comedy central and NBC said "hey, lets put our GOOD content on itunes and sell it, it'll be great!"

i was very sad to see that CBS was selling their content on google video (i love google, use it everyday, but KNOW they can't do videos better than itunes), i knew the second i saw it that CBS has made a huge mistake, and they will pay for it for years to come, or pay for it with their whole network.

My 2 cents anyway

February 05 2006 at 2:31 PM Report abuse rate up rate down Reply
BM5k

This will fail because of the stupidity in their license? Who would pay for something for 24hrs? I sure as hell won't. Then CBS will stop providing things for download, because their test failed...

They want it to fail, because they're greedy.

F@k 'em.

February 03 2006 at 9:39 AM Report abuse rate up rate down Reply
Will Cate

Blockbuster dude - your facts are right but your conclusion is wrong. In either case, you're not paying to own any creative work, just the right to play the media.

Your DVD-rental analogy falls down because nobody is forcing me to return the DVD by some arbitary date. I can keep it for an extra week and pay late fees. I can keep it forever and pay Blockbuster for the DVD itself (or whatever other consequences that might bring).

The more accurate model to compare is the one which already exists: I pay iTunes 99 cents for a song, or $1.99 for a TV show, and I recieve, in essence, a perpetual license to play that media.

As mentioned in another comment above, consumers HATE media that self-destructs. They will stay away from it in droves. Whether or not you think it's "fair" is irrelevant: it will fail.

February 02 2006 at 10:40 PM Report abuse rate up rate down Reply
tell blockbuster it's stupid

I'm sure everyone reading this has, at one time or another, rented a DVD from Blockbuster for a couple bucks for the right to watch it a few times. Once you give the DVD back to blockbuster, you can't watch the movie anymore. Same kinda deal.

When you rent a DVD from Blockbuster, you're paying for the right to watch the movie until the day its due back, not to "own" it. When you buy a DVD from Target, you're paying for the right to watch the movie for as long as you own that silver disc, not to "own" the movie. With this, you're paying $1.99 for the right to watch one episode of Survivor for a day, not to "own" a copy of the episode.

February 02 2006 at 9:46 PM Report abuse rate up rate down Reply
glad

trust me someone will buy but they just haven't heard of bit torrent. As for the exec who thought it up, well he should be sacked but I guess he'll be promoted. It's so lame it hurts thinking about it.

February 02 2006 at 7:18 PM Report abuse rate up rate down Reply
Optimus

This is still-born. No one will buy. CBS will determine there is no online market. And they will eventually die.

February 02 2006 at 9:56 AM Report abuse rate up rate down Reply
Bill Buckley

Jump back, what's that sound ?
Here she comes, full blast and top down.

I think the execs shouls be forced to listen to David Lee Roth's radio show until they come back to sanity. Rock on dudes.

February 02 2006 at 9:52 AM Report abuse rate up rate down Reply
Alex

Well, whoever is stupid enough to watch this show, is probably stupid enough to pay for it.

February 02 2006 at 9:38 AM Report abuse rate up rate down Reply
jpmist

OK so I'm fighting the temptation to buy the video just to see if running the file thru ffmpegX would convert it to something less temporary. Anybody know?

The other hack I've used is to play the video to EyeTV while recording it, thus making a permanent file of it.

Where there's a will there's a way. . .

February 02 2006 at 9:36 AM Report abuse rate up rate down Reply
Clair

Remember the one use DVDs (divx or divix? not to be confused with the Divx player/codec... i think) from a few years ago? They bombed. This will, too.

February 02 2006 at 8:14 AM Report abuse rate up rate down Reply
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