Coming soon to iTunes: Ads?

That's what Advertising Age's sources are tell them. It seems 'Apple's current plans call for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts from their computers rather than from portable devices'.

Hmm, what in the lower left hand corner of the iTunes library... why it is the little window that displays album art, and any graphics that might be embedded in an 'enhanced podcast.' Sounds to me like Apple is recommending podcasts use AAC's for their podcasts so they can embed graphics and links, though that wouldn't make Apple any money.

Let's hope Apple won't be turning our copies of iTunes into a billboard anytime soon.

View Tags

Source: http://www.adage.com/article?article_id=108772

Categories

iTS iTunes

That's what Advertising Age's sources are tell them. It seems 'Apple's current plans call for the ads to appear only in the lower-left...

Add a Comment

Sign in »

8 Comments

Filter by:

Alpha Archer

Has anyone heard of SubscribeCast? Sopposedly they have a technology that allows podcast owners the ability to charge for their podcasts. I know that Rush Limbaugh and Air America have a way to do it to, but they don't have the same security features that SubscribeCast says they do. With all this talk about ads imbedded in Podcasts, maybe the next step is charging for podcasts without ads. You can check out SubscribeCast.com to see what you think. Any thoughts??

May 10 2006 at 5:51 PM Report abuse Permalink rate up rate down Reply

Flamsmark

@ #5

No. Still no. I bought an iPod, and I need to use iTunes to work it. There is absolutely no justification for subjecting me to advertisement. Furthermore, I don't buy from the iTunes music store, so the only thing that ads in iTunes would be doing is breaking UK consumer-protection law.

April 25 2006 at 1:30 PM Report abuse Permalink rate up rate down Reply

Andrew

You know I wouldn't mind this so much, as long as the ads are visual and podcasts don't cut away for "A word from our sponsors." Video podcasts are another matter, a small ticker-syle ad that appears at the bottom periodically wouldn't bother me too much, but I really don't want to see commercials. The ads the DL.TV runs aren't annoying, but that's about as far as they can go for me.

April 25 2006 at 12:25 PM Report abuse Permalink rate up rate down Reply

Guillermo

What if it meant lower prices in iTMS? Would you guys consider it then?

April 24 2006 at 11:34 PM Report abuse Permalink rate up rate down Reply

matt

would this only be in the music store?

April 24 2006 at 3:29 PM Report abuse Permalink rate up rate down Reply

Michael C

Ads in iTunes? Really? The whole notion just strikes me as idiotic. Unless the ads are just for other music/videos in iTunes (ala Music Recommendations), then it doesn't make sense.

April 24 2006 at 3:25 PM Report abuse Permalink rate up rate down Reply

Austin

I like the idea sportscenter had. make good, funny commercial ads that people want to watch and let people download them for free.

April 24 2006 at 3:16 PM Report abuse Permalink rate up rate down Reply

Appleologist

Say it ain't so!
But I really don't think Steve would let this happen..

April 24 2006 at 3:09 PM Report abuse Permalink rate up rate down Reply