Dell to Open Two Full-Sized Stores

A brick-and-mortar store that doesn't actually sell things. What genius.

Are they going to have Computer Nazis announcing "No computer for you" when costumers pony up the dough for a new computer and find out that they're going home empty handed? That would be charming.

No worries, they'll make a killing with these stores selling the ever-popular Dell MP3 players. *Rolls eyes*

I'm surprised it's not just automatically called the Apple-Retail-Store Killer ... isn't that how tech journalism is these days? Maybe if the Dell kiosk gets up to ramming speed, it can crack one of those glass panels ... that is if Mickey Dell can get up to ramming speed ... or maybe they could expand it into a Dell-hot dog cart - of course, you get your hot dog in a few days ...

What the?

When I spend money on a machine, I want to leave the store with it.

That's a strange idea, just a show-room.
Maybe it would be quite fun if Dell applied its built to order business model in its physical shops.
Imagine all the computer parts on shelves and the client picking them in order to build "right away" his very personal PC.
Do it yourself and make a big bargain

That can't be right... The nice man on the Dell ad said that Dells aren't available in the shops...

Imposters!

Damn, definately queing up overnight to get into the Dell store when it opens...

Half of apple's success in retail is the iPod, the iPod gets people into the store, and it gets them to look at macs while there at it. So unless Dell plans to sell iPods I don't see how they plan to succeed.

If they really insist on building every computer to order, they should hire people to put computers together on the spot and keep parts on hand. If I take the time to waste my gas by going to one of their stores (not that I'd be buying a Dell), I want to go home with a computer, not a register receipt and a promise to have it to me soon. Dell customers should just stick to calling in or ordering online.

Can you say "Gateway"?
Same model. Failed. People like to be able to walk out of a store with their machine in hand. Apple knows this.
Yet more money wasted in the retail sector...