Skip to Content

Dell to Open Two Full-Sized Stores

In what is surely a response to Apple's success with its retail stores, Dell announced that they would be opening two full-sized stores later this year. One will be located in Dallas, and the other in New York.

According to the Austin-Statesman, Dell will not be changing its tried-and-trusted policy of building every machine to order. Customers at the Dell stores will be able to touch and use the computers on display but not buy and carry them away.

Hey, stop laughing. C'mon, who wants to actually carry home the computer they just purchased? I know I like waiting a week for my purchases, don't you?

Not to be left out, eMachines has announced that they will be opening an island sales kiosk in the Cherryland Mall in Traverse City, MI. There won't actually be any computers on display, but there will be lots of glossy pictures.

[Via Digg]

Categories

Retail Apple

In what is surely a response to Apple's success with its retail stores, Dell announced that they would be opening two full-sized stores...
 

Add a Comment

*0 / 3000 Character Maximum

10 Comments

Filter by:
Mojo

A brick-and-mortar store that doesn't actually sell things. What genius.

May 23 2006 at 3:22 PM Report abuse rate up rate down Reply
wheels

Are they going to have Computer Nazis announcing "No computer for you" when costumers pony up the dough for a new computer and find out that they're going home empty handed? That would be charming.

No worries, they'll make a killing with these stores selling the ever-popular Dell MP3 players. *Rolls eyes*

May 23 2006 at 2:32 PM Report abuse rate up rate down Reply
jbelkin

I'm surprised it's not just automatically called the Apple-Retail-Store Killer ... isn't that how tech journalism is these days? Maybe if the Dell kiosk gets up to ramming speed, it can crack one of those glass panels ... that is if Mickey Dell can get up to ramming speed ... or maybe they could expand it into a Dell-hot dog cart - of course, you get your hot dog in a few days ...

May 23 2006 at 2:15 PM Report abuse rate up rate down Reply
Liquidmark

What the?

When I spend money on a machine, I want to leave the store with it.

May 23 2006 at 2:12 PM Report abuse rate up rate down Reply
Thierry F

That's a strange idea, just a show-room.
Maybe it would be quite fun if Dell applied its built to order business model in its physical shops.
Imagine all the computer parts on shelves and the client picking them in order to build "right away" his very personal PC.
Do it yourself and make a big bargain

May 23 2006 at 1:25 PM Report abuse rate up rate down Reply
Kasumi-Astra

That can't be right... The nice man on the Dell ad said that Dells aren't available in the shops...

Imposters!

May 23 2006 at 1:09 PM Report abuse rate up rate down Reply
Daniel

Damn, definately queing up overnight to get into the Dell store when it opens...

May 23 2006 at 12:49 PM Report abuse rate up rate down Reply
Bruce

Half of apple's success in retail is the iPod, the iPod gets people into the store, and it gets them to look at macs while there at it. So unless Dell plans to sell iPods I don't see how they plan to succeed.

May 23 2006 at 12:44 PM Report abuse rate up rate down Reply
Derrick Goodfriend

If they really insist on building every computer to order, they should hire people to put computers together on the spot and keep parts on hand. If I take the time to waste my gas by going to one of their stores (not that I'd be buying a Dell), I want to go home with a computer, not a register receipt and a promise to have it to me soon. Dell customers should just stick to calling in or ordering online.

May 23 2006 at 12:26 PM Report abuse rate up rate down Reply
univac

Can you say "Gateway"?
Same model. Failed. People like to be able to walk out of a store with their machine in hand. Apple knows this.
Yet more money wasted in the retail sector...

May 23 2006 at 12:16 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.