Filed under: Apple Corporate, iPod Family, iTS, iTunes
iTunes/Coke promo coming
Abandoning Pepsi, Apple has extended the olive branch to Coca-Cola. According to Digital Bulletin, Coke and Apple are currently wrapping up the details on a "...substantial iTunes promotion." Word has it the deal will put Coke-generated content into the iTunes Music Store (much like the gig with Nike).On a personal note, I'm sure glad I don't have to force myself to drink Pepsi just to swing a deal with iTunes. Coke, here I come!
[Via MacDailyNews]
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Ryan said 10:25AM on 6-28-2006
Finally, free music with good soda! coke, FTW
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Mitchell said 10:34AM on 6-28-2006
Finally, coke!! Sweet Deal!
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random said 10:36AM on 6-28-2006
I don't drink a whole lot of soda, but pairing an iTunes promo with a soda that I do buy on occasion makes me more likely to drink more of it. No one drinks Pepsi in Texas. :p (I kid, of course, there's probably ten people who do)
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Carl Trimble said 10:38AM on 6-28-2006
I stick to water mostly. I wonder if you buy a Dasani...
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Thomas Deliduka said 10:43AM on 6-28-2006
Totally! I was having to choke down Pepsis to get a free song. LOL, Let me see, I paid $1.00 for a Pepsi that I hated to get a free $1.00 song. hmmm, someone tell me the logic in that.
Well, the only thing I can think of is that my wife would be pissed if she saw "iTunes Music Store" on the credit card bill wereas the pepsi I can use a dollar in my pocket. LOL
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Beanie said 10:57AM on 6-28-2006
Hmm.. Coke generated content, so, they'd be giving away Rick James albums?
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Wheels said 10:58AM on 6-28-2006
"I'd like to teach the world to sing,
in perfect harmony..."
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Doug said 10:59AM on 6-28-2006
Whats wrong with Pepsi? My brother drinks gallons of it.
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Erik said 11:00AM on 6-28-2006
I've been under the impression this deal is just for the UK?!?
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Jason said 11:00AM on 6-28-2006
Whatever Pepsi is so much better! Although Coke could use some advertising help from apple. I mean all they got are those boring sappy little polar bear commercials. It's all a matter of taste I guess. I'm dissapointed on the divorce of pepsi and apple.
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Mikey said 11:03AM on 6-28-2006
Thomas Deliduka "I paid $1.00 for a Pepsi that I hated to get a free $1.00 song. hmmm, someone tell me the logic in that."
Well Thomas - the logic is choice, you don't have to buy music from iTunes or try to win it. I have found buying CD's are much cheaper than iTunes and will continue as the iTunes bit rate is rubish.
As for Coke v Pepsi - both are crap and bad for you - real fruit juice beats them all!
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Fra said 11:31AM on 6-28-2006
Apple have a music store here so I don't see anything to do with Apple and Coke happening in the UK
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al said 11:35AM on 6-28-2006
Coca-Cola just did a 1 min cg spot that will be in theatres this summer. They are even making toys for it. It shows a world inside a vending machine. Perhaps they will have video downloads for that and their "Coke Side Of Life" ad campaign...?
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Neil T. said 11:56AM on 6-28-2006
Coca-Cola just closed their MyCokeMusic store in the UK (which at launch was the UK's most popular). Maybe this is related?
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David said 12:20PM on 6-28-2006
What about MyCokeMusic?
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joel b. said 12:20PM on 6-28-2006
Considering the PR trouble that Apple is potentially in regarding the labor practices in "iPod City" you'd think that they would have thought better than to pair up with an infamous and notorious human-rights violator such as Coca-Cola.
The Coca-Cola Company has been accused of human rights violations including; use of paramilitaries in Colombia, mistreatment of unionised employees and taking the groundwater required by farmers in India. Not to mention the preponderance of research that shows the negative effects of HFCS (high-fructose corn syrup) linking Coke to diabetes, bone-density disorders, and obesity.
As an Apple aficionado, i'm glad Apple can roll with the big boys, i just wish they'd be a bit more discernig about who they roll with. C'mon guys, think different.
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MfS said 12:45PM on 6-28-2006
Huh. Must be in the minority here, as I vastly prefer Pepsi products to anything Coke puts out. Never been a big Coke fan...tastes too sugary to me. But I'm not here to debate Coke v. Pepsi...
No matter, the only real iTunes promotion I particiated in was the 7-11 Slurpee thing a few years back. It was an unusually hot summer, so free songs to cool off a bit was nice.
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UncleJerry said 1:36PM on 6-28-2006
I'm with #3-Random. Pepsi just doesn't sell much in Texas. Now if they could have a promotion with Dr. Pepper, I would have to buy a new iPod just to hold all the music I would be cashing in on with the bottle caps.
Heck, bring back the Slurpee promotion too!
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daniel said 2:15PM on 6-28-2006
eww, coke. I only drink water, Mt. Dew, and juices. All colas are crap-spawn. I did like the pepsi promo, because my mom gave me the caps(:
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Michael May said 2:22PM on 6-28-2006
Well if you read the MDN post, it's all clear. This is for the UK only, now that MyCokeMusic has closed, and will be for Coke Zero which will soon be launched, presumably replacing Diet Coke (not sure).
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