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iTunes/Coke promo coming

Abandoning Pepsi, Apple has extended the olive branch to Coca-Cola. According to Digital Bulletin, Coke and Apple are currently wrapping up the details on a "...substantial iTunes promotion." Word has it the deal will put Coke-generated content into the iTunes Music Store (much like the gig with Nike).

On a personal note, I'm sure glad I don't have to force myself to drink Pepsi just to swing a deal with iTunes. Coke, here I come!

[Via MacDailyNews]

Abandoning Pepsi, Apple has extended the olive branch to Coca-Cola. According to Digital Bulletin, Coke and Apple are currently wrapping up...
 

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Adam

Coke/Doctor Pepper is vile, Pepsi Max is quite nice. But the king of them all?
7-UP! Come on Apple I want to see an silhouetted Fido Dido dancing with his iPod while slurping some 7-UP! (Would be the best advert ever!!)

June 29 2006 at 8:50 AM Report abuse rate up rate down Reply
Ted Willis

Coming soon - iTunes / Nazi Party promo.
Come on Apple, get some morals!

June 29 2006 at 3:42 AM Report abuse rate up rate down Reply
TLD

Ohhh crap! See, my friends and I perfected the "peek under the cap of a sealed Pepsi bottle" maneuver, thanks to its rounded top. Coke bottles, however, are "un-peekable" due to their unique shape (and dark tinting under the cap).

I much prefer drinking Coke, but now I'll have to actually take a chance to win, instead of only buying a winner.

June 28 2006 at 8:02 PM Report abuse rate up rate down Reply
Michael May

Well if you read the MDN post, it's all clear. This is for the UK only, now that MyCokeMusic has closed, and will be for Coke Zero which will soon be launched, presumably replacing Diet Coke (not sure).

June 28 2006 at 2:22 PM Report abuse rate up rate down Reply
daniel

eww, coke. I only drink water, Mt. Dew, and juices. All colas are crap-spawn. I did like the pepsi promo, because my mom gave me the caps(:

June 28 2006 at 2:15 PM Report abuse rate up rate down Reply
UncleJerry

I'm with #3-Random. Pepsi just doesn't sell much in Texas. Now if they could have a promotion with Dr. Pepper, I would have to buy a new iPod just to hold all the music I would be cashing in on with the bottle caps.
Heck, bring back the Slurpee promotion too!

June 28 2006 at 1:36 PM Report abuse rate up rate down Reply
MfS

Huh. Must be in the minority here, as I vastly prefer Pepsi products to anything Coke puts out. Never been a big Coke fan...tastes too sugary to me. But I'm not here to debate Coke v. Pepsi...

No matter, the only real iTunes promotion I particiated in was the 7-11 Slurpee thing a few years back. It was an unusually hot summer, so free songs to cool off a bit was nice.

June 28 2006 at 12:45 PM Report abuse rate up rate down Reply
joel b.

Considering the PR trouble that Apple is potentially in regarding the labor practices in "iPod City" you'd think that they would have thought better than to pair up with an infamous and notorious human-rights violator such as Coca-Cola.

The Coca-Cola Company has been accused of human rights violations including; use of paramilitaries in Colombia, mistreatment of unionised employees and taking the groundwater required by farmers in India. Not to mention the preponderance of research that shows the negative effects of HFCS (high-fructose corn syrup) linking Coke to diabetes, bone-density disorders, and obesity.

As an Apple aficionado, i'm glad Apple can roll with the big boys, i just wish they'd be a bit more discernig about who they roll with. C'mon guys, think different.

June 28 2006 at 12:20 PM Report abuse rate up rate down Reply
David

What about MyCokeMusic?

June 28 2006 at 12:20 PM Report abuse rate up rate down Reply
Neil T.

Coca-Cola just closed their MyCokeMusic store in the UK (which at launch was the UK's most popular). Maybe this is related?

June 28 2006 at 11:56 AM Report abuse rate up rate down Reply
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