OK Go is a pretty rocking little band signed to a major label, but they release their videos using the grassroots goodness of the internets like YouTube and Google Video. Their latest craze is the video for a song called Here It Goes Again, and it's the work of pure genius.While the video is of course available in crummy Flash quality for free, I just noticed today that it appeared in the iTMS (link) for $1.99, and I'm having a hard time thinking of many other bands who deserve a purchase as much as OK Go for such hard and creative work - no matter how measly their cut may be.
Reader Comments (Page 1 of 1)
9-04-2006 @ 2:27PM
Senator K said...
Just bought it. This is why I read TUAW, otherwise I would have never found it myself :)
Reply
9-04-2006 @ 2:34PM
paul said...
Are you kidding me? It's free on their website. Be a real hero and buy their album, for crying out loud.
Reply
9-04-2006 @ 2:39PM
David Chartier said...
#2: Album sales, traditionally, are the lowest source of income for a band; it's where they get shafted the most by the record label. While I have no idea if OK Go might have an unorthodox contract with Capitol Records, it's been widely analyzed and speculated that many bands get more of a cut from each song/album sale through digital venues like the iTMS than through traditional means. I would also wager that since their videos seem to be grassroots efforts they embark on all their own, they might score more from each of these video sales.
Reply
9-04-2006 @ 3:09PM
Brad said...
If I remember right, all of the band or the majority of the band are graduates from DePaul University in Chicago. Gives me hope.
Reply
9-04-2006 @ 3:28PM
Dan Pourhadi said...
Woo! I go to DePaul!
Reply
9-04-2006 @ 6:13PM
Dave said...
Why not buy both? On iTunes, their newest album, with the song from the music video, is only $6.93.
Reply
9-04-2006 @ 6:49PM
SRSco said...
You really think that the video is clever enough to ignore the fact that the sound the band is making is more painful than having a pencil shoved in your ear?
Honestly, no music video is good enough to EVER buy on iTMS. Especially this one.
Reply