Leo Laporte wants to rebrand podcasts as 'netcasts' - I agree

i totally agree. next thing you know, apple is going to be suing for the use of anything "pod" or anything that starts with 'i.'

"This will be a faint memory in 6 months"

What will be a faint memory?

"When I heard 'net casts you love' on the last TWIT Inside the Net I deleted it without listening in disgust."

Who is the one over-reacting again?

Oh the irony. I've just written a counter-argument to this without realising you had posted this. I think you'll find it covers all the logical reasons why this rebranding shouldn't occur as apposed to the illogical ones why it should.

If you want to make iTunes a Netcast client instead of a Podcast client, head over to http://inik.net/node/71 and download the attached file!

Netcasts forever!!!

I think it would be really ironic if we called them 'Zunecasts'.

I think it is pretty clear just from these posts here that Leo is trying to paddle up a water fall. The word isn't going to change.

Also "the other half" aren't all idiots. They will eventually catch on just like all the other tech terms they had to learn. ex. Google, mouse, tivo.

Anyone who has listened to TWIT knows that Leo would not trademark "netcast" to exploit it. It's a pre-emptive move to prevent someone else from doing it and acting like Apple. He even refused to take on advertising for TWIT until just recently.

Netcasts?

Computer Say No

Apple Mac Says No

I don't think Mr. Laporte's wish to trademark the term has anything to do with financial gain (or at least I hope not) - it's simply so no other company could do what Apple is doing. He's probably trademarking the term because he himself doesn't feel the need to go after people who will use it. Hence future users of the name will be assured of being safe from legal implications.

I do admire Mr. Laporte's attempt, but simply put - it's too late.

I could accept his argument based on Apple's bullish aspects, but his whole argument of what is more neutral, while true - is simply too late and quite frankly discredits him all the more. Because this argument was already preset in the past.

There are so many othere xCASTS representing video etc. SHOUTCAST, WEBCAST, etc. etc. And even when the term podcast was first coined, here were already a bunch of detractors who DIDN'T want it to be podcast, and something more neutral from the beginning.

My question is where was Mr. Laporte's support for those movements then? Why act only now. The second argument was just as valid THEN as it is now.

He didn't feel the need because like everyone else, he was fine with "podcasts."

So while it WOULD'VE been nice to have a more netural word to describe such media, it's just too late. If there's anyone to blame, it is ALL OF US who didn't take the time to think about the implications of using such catch-phrases when they first come out. Hopefully it will be a lesson for all of us to be more prudent when newer technologies come out.