Skip to Content

Walmart offers innovative movie download option

Soon, when you go to Walmart and buy a (physical) DVD, you'll be greeted with a new option. For $1.97 more, you can download a digital version of that movie compatible with portable devices. For $2.97, you can buy a higher quality version, suitable for PCs. Or you can get both add-ons for $3.97.

Of course, a lot of you right now are going "You are so farking kidding me, right? Buy a DVD and then buy a digital download on top of that?" Yes, I know, I know. Handbrake, yaddi yaddi yaddi.

Remember that recent Library of Congress/Copyright Office ruling? For two bucks, you can put your movie on a portable player and not worry about breaking CSS.

The first DVD to offer this feature will be Superman Returns. The DVD will ship with a "video download feature sticker" on the cover. After purchase, customers will have to log onto walmart.com/superman and then go through some registration and (I suppose) affidavit rigmarole before downloading the digital version.

At this time, it's unclear what the download format will be (the smart money is on MPEG-4) and whether it will play on iPods.



Categories

Video

Soon, when you go to Walmart and buy a (physical) DVD, you'll be greeted with a new option. For $1.97 more, you can download a digital...
 

Add a Comment

*0 / 3000 Character Maximum

13 Comments

Filter by:
Sean Hayford O'Leary

Uggh. Double commenting. I like what I said in #10 better, but take your pick, guys. ;-)

November 28 2006 at 8:56 PM Report abuse rate up rate down Reply
Dan

Number 9 hit just about everything I could think of. One thing did come to mind although. So if you are crazy enough to pay again for something you already own and then for what ever reason you have a download issue, are you going to have to speak to a Wal Mart drone? What a nightmare

November 28 2006 at 8:49 PM Report abuse rate up rate down Reply
Sean Hayford O'Leary

This is surrenduring to what the corporations want. Buying three copies of the same content is ridiculous and something we as consumers will not and should not tolerate.

Perhaps next General Motors should decide that Pontiacs are only licensed for highway driving, Chevys for urban driving, and Buicks for rural driving. Then make it illegal to use any of the three for the two purposes for which it wasn't licensed.

We of course would never buy all three cars, because it's the violation of the rights we should be able to expect as customers -- discount or not.

November 28 2006 at 8:24 PM Report abuse rate up rate down Reply
Jon

"Why not just stick the DVD in the drive and play?"

They probably added some protection that stops them playing on computers, much like they do with certain CDs.

November 28 2006 at 8:16 PM Report abuse rate up rate down Reply
Sean Hayford O'Leary

This is surrenduring to what the corporations want. Buying three copies of the same content is ridiculous and something we as consumers will not and should not tolerate. We don't buy cars three times and haul themem all around with us in case we should need Sony fuel instead of Time Warner fuel and, likewise, we shouldn't degrade ourselves to buying a movie three times -- regardless of the discount.

November 28 2006 at 8:13 PM Report abuse rate up rate down Reply
Cyberwhore

So let me get this straight. You buy a DVD and for an extra $2.97 you can then get a digital copy that you can play on your computer.

Why not just stick the DVD in the drive and play?

November 28 2006 at 7:32 PM Report abuse rate up rate down Reply
Ed

It'll be WMV, almost certainly. Its not going to play on iPods, because they'd need FairPlay for that.

November 28 2006 at 6:13 PM Report abuse rate up rate down Reply
Adam W

PlaysForSure, eh? So does this mean it won't work on the Zune either, or is it using their new DRM scheme? How utterly pointless... Not that I'm saying it would be a big boon if it DID play on the Zune, just thinking of the very small market share they are targetting with this.

November 28 2006 at 6:12 PM Report abuse rate up rate down Reply
KeynoteKen

Heh, Plays For Sure...you mean that trash Microsoft threw out yesterday??

But, if anyone has the power to keep PlaysForSure active, it's WalMart. I wonder if the Creative's of the world will line up behind the WalMart store?

November 28 2006 at 6:05 PM Report abuse rate up rate down Reply
Jon

It's stupid to make them incompatible with iPods because that is precisely the device that most people will be ripping them for.

November 28 2006 at 5:25 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.