Apple inspiring 'non-PC' PCs

Dumb ad. Sony make great laptops but they really let themselves down. The site starts:
"Face it, first impressions are important. You only get one chance."

They blew it. The page slowed my computer down and was almost unreadable. It was an effort just to find out any details. The link to tech specs offered almost no additional detail.

Sony make great computers and I loved my old VAIO. Hell I'd still use it if it wasn't so far behind powerwise. Sony would get a lot more attention if they actually tried to present their products in a manner that people want. Has it even occured to them that although some people view Apple as fashionable many Apple users are fussy about good design.

I'm just not interested in a "fully-functional fashion statement." From the start the Apple page leads you to the information you're looking for as quickly as possible without being overwhelming. The word fashion doesn't appear on the MacBook page. You'll see design and great design but there's a reason you won't see fashion. The mac experience laughs at the mere idea of pandering to fashion. It's above it. Sony with a design heritage as rich or richer than Apple seems to have lost this simple message.

Instead they copy Apple's words and miss the message. As Yogi Berra said "if you can't imitate, don't copy."

The message of the Apple ads is that macs are simple and are good at doing what you want to do. PCs have features.

Vaio are the best computers you can buy, macs are also pretty good but dont work with the pretty much ALL software ever made!

Dont kid yourself about Sony being a bad guy and apple being the good guys, Apply screw people all the time. And dont forget Apples iPod battery scandal recently.

Cop on guys

Advert aside the idea works. Time for (well long over due actually) Apple to promote the OS/iLife more.

I watched James Bond use a Vaio and was mildly tempted, until I remembered my senses and the fact it uses Winblows.

The fact apple trades on neat design and the fact someone else has neat design means a leap to promoting the final USP (and one that will be unique forever unless they license the OS - and this also proves why they shouldn't) in order to remain 'different'.

Eric,

For "Such A Small Company That Not Even Worth To Be Mentioned In Front Of SONY", Apple has been receiving too many Design Awards in the last couple years. Damn these small and obscure companies like Apple! :)

Now, more seriously, who was the jerk responsible for this small ad? The VAIO laptops usually are well designed and built and don't deserve this. Regularly I don't make such bold considerations, but these days Sony seems really out of focus and doomed...

Hm, it's a bit weird, but probably Ozzy humor related. All things aside, Sony does make Windows laptops that are relatively on par with Apple design.

Some of the stuff they put out in the Japanese market is very nice looking and sometimes even daring in design approach.

Wait ..... wait ...... I think Sony just recieved its cease and desist

Click on "PC" several times very quickly and the result is looks kinda sick...

So... to recap, making a computer in multiple colors makes it not a PC....

Let's see...
5 color variations... reminds me of a certain other computer ad campaign from about 8 years ago....

I don't understand: why does the PC guy fart when you click on him?

On a more serious level though, it's about the 'Purple Cow' concept by Seth Godin. In essence, you have a purple cow when:

> the product itself has high utility (substance);
> the way it is presented is excellent (form); and
> the way it is delivered is great (form again).

Assess the VAIO and you have average promotion, hardware that is good but the OS is definately not so it lets the overall package down (where it will contiue to remain unless something happens in Vista).

Apple on the other hand is purple all the way through. This company and its products, style and focus are an excellent case study especially since all this is reflected in overall customer satisfaction, financial results and share price.

So I see this more like a cheap shot by an imaginative marketing department that is struggling to send out a 'me too' message to the world knowing full well they have this old OS holding them back.

Unless of course, they do have something special from a VAIO/Vista perspective which is highly unlikely...