Our Truemors series takes a lighthearted and entirely fictitious look at the fast-paced world of Apple products and the rumors about them. None of this is true; all events, quotes, and obtained memos have been entirely made up for your amusement.An inside source, close to the fledgling Apple iPhone 3.0 project, reports that turmoil within the design team may be causing ever-lengthening project delays. The iPhone 1.0, set to bow at MacWorld 07, may be put on hold due to infighting and personnel issues on the 3.0 development team.
TUAW's source said Steve Jobs became infuriated this week during a supposedly routine check-up of the iPhone wing of the Apple campus. After viewing the 3.0 team's Keynote presentation of device concepts, Jobs declared the project to be one of Apple's most "schizophrenic" in recent history and subsequently fired nearly half the 3.0 design team.
Philip Schiller, Apple's senior VP of Worldwide Product Marketing, has apparently pulled v1.0 from the upcoming Macworld Expo after hearing word of the 3.0 firings. Internal memos indicate a deep company-wide concern about the product flopping, even before going on sale.
At this time, no new launch ETA has been set. The unfilled positions on the iPhone product teams may force the iPhone 1.0 out to at least Q3 07, and possibly into Q1 08.
Reader Comments (Page 1 of 4)
12-08-2006 @ 12:09PM
Justin Burrow said...
I am positive that there are some people who will have gone into shock before being able to read the disclaimer at the bottom of the article.
I know.
I almost did.
Reply
12-08-2006 @ 12:11PM
Ben Buckner said...
You almost gave me an iHeartAttack
Reply
12-08-2006 @ 12:18PM
Anon said...
"Our Truemors series takes a lighthearted and entirely fictitious look at the fast-paced world of Apple products and the rumors about them. None of this is true; all events, quotes, and obtained memos have been entirely made up for your amusement."
It takes great skill to take something stupid and make it funny. This article shows that the poster lacks this skill.
Reply
12-08-2006 @ 12:19PM
Justin said...
this is probably going to backfire
Reply
12-08-2006 @ 12:25PM
Mike said...
Your Truemors series should be canceled immediately.
Reply
12-08-2006 @ 12:29PM
Richard said...
You should have posted the disclaimer first, then I wouldn't have wasted my time reading it.
Reply
12-08-2006 @ 12:33PM
Jeff said...
WTF. Either don't post this crap or put that disclaimer at the top.
Reply
12-08-2006 @ 12:33PM
Macobyte said...
Hold on, my right arm's tingling.
Reply
12-08-2006 @ 12:40PM
js said...
This is the stupidest thing I've yet seen on TUAW: hmm, let's post an unfunny, serious-sounding-but-false report. Um . . . great idea. Not.
Reply
12-08-2006 @ 12:40PM
Carniphage said...
And in a related story. Readership of TUAW collapsed today as thousands of readers decided to delete it from their favorites.
Reply
12-08-2006 @ 12:41PM
Henrik said...
Please keep this kind of nonsense off TUAW. I was starting to like this site...
Reply
12-08-2006 @ 12:41PM
PC said...
I was not amused. The quality of writing is going down the drain.
Reply
12-08-2006 @ 12:43PM
Metryq said...
I think some of the posters above are _exactly_ the ones targeted. The rumors and analyses of the unannounced iPhone are absurd. I started laughing as soon as I saw the headline. Keep it coming, TUAW.
Reply
12-08-2006 @ 12:43PM
Nick said...
I have to agree...most of what you guys post is really good, or at least makes sense. But this series is garbage. Please, listen to your readers and cancel these posts. Or at least let us vote, put up a poll.
Reply
12-08-2006 @ 12:46PM
Mgkwho said...
haha i was like freaking out!
and I don't even want one!
I like this new series. It's entertaining and something original to read.
Nick, it's a weblog. Get overyourself. The series is fine. I do like your poll idea though.
-=|Mgkwho
Reply
12-08-2006 @ 12:46PM
John said...
I was very disappointed to see this "story" on TUAW. Do you really need to post utterly fictional stuff on an otherwise quality-laden blog? If you think discussing iPhone rumors is ridiculous, then simply don't report on those rumors. There is no need to create your own misleading, unfunny parody to make that point.
Reply
12-08-2006 @ 12:47PM
paul said...
Dear Weblogs, Inc:
This is what happens when you require your bloggers to write a certain amount of posts per day, even when there's nothing to report. Less quantity, more quality please.
Reply
12-08-2006 @ 12:49PM
Adam said...
The thing is this wasn't funny. In fact it sounded completely plausable. The key is to be funny without being outrageous. This wan't outrageous but it wasn't funny.
Reply
12-08-2006 @ 12:50PM
south said...
i agree. I read this site every day, and most of what i see on TUAW is informative and useful... but this post just left me shaking my head.
Reply
12-08-2006 @ 12:52PM
Metryq said...
"Post the disclaimer first!" As if "Truemors" in the headline wasn't enough of a tip-off?
Reply