Filed under: Macworld, Rumors, One More Thing
iPhone photo leak? No, just a calculator that looks like an iPod.
Confirmed -- It isn't a phone.Reader "Space Taker" pointed us to fourtitude.com's gallery of images from a recent Audi advertising shoot rife with Apple gear (iPod, MacBook Pro, Cinema Display) and noted an interesting object sitting in the desktop paper tray. With only 41 hours until showtime, why not indulge in some visual speculation? Not to mention, the Audi Q7 is niiiiiiice.
OK, it is white, and vaguely phone-shaped... to my eyes, it looks more like a programmable remote control than a Jonathan Ive-designed phone, but I may be jaded, skeptical and cranky. Perhaps it's a placeholder for the real iPhone and they'll just fix it in post.
Update 8:24 am ET: Thanks to sharp-eyed reader Brian, we have a leading candidate for the ID of the mystery bar: a Brookstone calculator, which just happens to come with the pen holder and calendar also visible in the full image. The design of the calculator appears strongly iPod-influenced, but a cellphone it ain't.
Thanks Space Taker and Brian!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
JB said 2:08AM on 1-08-2007
i bet its just a white TI or other brand calcuator set atop the other business document stuff.
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Jon said 2:15AM on 1-08-2007
Why would they have access to a pre-release iPhone model?
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brian said 2:25AM on 1-08-2007
That pen and that calculator are part of a 4 piece desk set from Brookstone.
http://brookstone.com/store/product.asp?product_code=529446&search_type=search&search_words=4%20piece%20desk%20set&prodtemp=t1&cm_re=Result*R1C1*T
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Paul said 2:29AM on 1-08-2007
If that's the iPhone, then its a Nokia E61 for me.
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bmw said 2:32AM on 1-08-2007
Good eye, brian! I think you nailed it.
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Scott F said 2:58AM on 1-08-2007
enough.about.the.goddam.applephone.please!
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Tim Dorr said 3:10AM on 1-08-2007
Even though Brian nailed it, another thing against that being the iMobile is that it's got a monochrome screen. No way Apple would step back to that technology now.
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ad said 3:31AM on 1-08-2007
That's not a MacBook Pro, it's a PowerBook!
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Christiaan W. Lustig said 3:32AM on 1-08-2007
And the Audi Q7 is ugly, too.
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martin said 3:51AM on 1-08-2007
There's an Apple on the back:
http://www.fourtitude.com/gallery/gallery3.php?mode=view&album=%2FAudi%2FQ7%2FTech+Commercial+Filming&pic=055.jpg&dispsize=800&start=48
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HS said 3:55AM on 1-08-2007
There's not an Apple on the back of the calculator as far as I can see.. On the laptop and the iPod, sure, but I don't see the back of the calculator anywhere.
Anyway, great news, Apple will release a iCal(culator) today..
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Extensor said 4:09AM on 1-08-2007
yes.enough.Scott.F.is.getting.cranky.so.stop.it!
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Mephistophelian said 4:28AM on 1-08-2007
Is that counter that Michael linked to accurate?
i.e. Is that the time until the keynote?
I was thinking it was longer to go.
M.
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i dont know the time said 5:00AM on 1-08-2007
just needed the time to macworld from nz, mate
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B Money said 5:03AM on 1-08-2007
hmm...that looks suspiciously like the AU Design Project "Infobar" phone offered from AU here in Japan from a few years back that I used to have. (http://www.au.kddi.com/au_design_project/seihin/infobar/index.html)
all white with a super slim form factor. Its an older phone by today's standards, but the design was highly sought after and many people still use it since its such a cool phone, and the white one looks very similar. If there were any Japanese helping with the shoot, that might explain it...but the problem is that there is no antenna on the phone in the pic, but the AU phone had a small antenna (which broke off on mine after about 5 months)...I dunno.
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Mars said 5:38AM on 1-08-2007
umm... comparing that to the full sized iPod in the picture I can't imagine that fitting in anyone's pocket...
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Michael said 5:57AM on 1-08-2007
ya, that Nokia E61 is a real looker.
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SixSider said 8:03AM on 1-08-2007
brian definitely nailed it.
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Truthitude said 8:14AM on 1-08-2007
Um, why would Apple give a german car company access to one of the most anticipated products for use in a commercial? Are you serious? Geez. I didn't realize that you guys jumped on every single far-fetched rumor.
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Mike Rose said 8:36AM on 1-08-2007
Thanks for the comments everyone. I've linked the Brookstone desk set (thanks Brian) in the main post.
Like I said in the original post, I didn't think it was a phone -- I thought it was a remote control -- but I do think it's interesting that the market is so charged for this product that we're starting to see things. :-)
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