Time Gets Background Story on the iPhone
As usual Time magazine seems to have gotten a bit of a sneak peak of a hot new Apple product. In this nice writeup, Lev Grossman discusses some of the background behind the iPhone. Uncle Steve was apparently up to form during the discussions about the iPhone. Grossman notes that "Jobs trash-talked the Treo, the BlackJack, the Sony PSP and the Sony Mylo ("just garbage compared to this"), Windows Vista ("It's just a copy of an old version of Mac OSX") and of course Microsoft's would-be iPod killer, Zune." This welcome article nicely fills out the story of the iPhone a bit.
[Via Digg]
[Edit: fixed link]
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Reader Comments (Page 1 of 1)
JT said 9:30AM on 1-10-2007
I think the reason the keynote was so "empty" besides the Apple TV and the iPhone is the effort to distillate the announcements, and knowing that the iPhone would cannibalize the attention, they maybe feared other announcements would simply be eclipsed.
If I wanted to announce a lot of Mac-related info (hard- and software), I would hesitate to do so together with an earthquake announcement of a much anticipated product.
So if iLife & Cie are announced in early february and ship same day, it won't make a big difference, but twice the coverage.
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slingshot said 10:20AM on 1-10-2007
Those were exactly my thoughts. If you announced iPhone, Apple TV, iLife07, iWork07, and potentially more new hardware and software all in the same keynote, you're simply going to give information overload and weaken the impact of every product.
Much more effective to let this presentation be about the big two (arguably), give them the attention and glory, and then when the dust settles deliver another marketing sucker punch (Special Event) with the next batch of groovy stuff.
Or something like that....
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Jamie J. said 10:59AM on 1-10-2007
The link goes to page 2, you should link to page 1 :)
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running said 12:12PM on 1-10-2007
to [1] and [2] : I agree with you. I think iLife and iWork will be introduced together with Leopard.
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lorax said 1:58PM on 1-13-2007
Ok this might be a stupid question, but I keep hearing people say that the phone will be sold unlocked, say on eBay. Does this mean that if I'm already with T-Mobile, I can buy this phone and use it (because it takes a SIM card, and I can just put my Tmo SIM card into the phone?)
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