Filed under: Macworld, Hardware, Software, Features, iPhone, Apple TV
MWSF Keynote in a nutshell
Macworld2007's keynote left a lot of things unsaid. Any of you expecting a Leopard ship date, 2007 iSoftware announcements, or even coverage of Adobe and Microsoft flagship products were left wanting. In fact, going back through my notes, the keynote basically came down to this:
9:15 The Intel transition.
9:20 Paramount movies and the new iTunes ads.
9:25 AppleTV announcement and demo. Ships February 2007.
9:40 The iPhone. Ships June 2007.
11:10 The end.
By my calculations, that turns out to about 5 minutes each for Intel and Paramount/iTunes, 15 minutes for AppleTV and an hour and a half for iPhone. Steve never even got to announce the new Airport Extreme with its wireless hard disk capabilities. It was all about the iPhone. And here's how the iPhone presentation broke down:
9:40 It's an iPhone. It has no keyboard, runs on "OS X", syncs to your home computer OS X data, and has the following hardware features.
9:55 Interaction demo: multi-finger gestures, iPod functionality and cover flow.
10:00 Call-making demo: Conference calls and visual voice mail.
10:15 Content demo: iPhotos and rich text e-mail; surfing with Safari and Widgets.
10:30 Content providers: Google and Yahoo executives.
10:40 Accessories and Price announcement.
10:50 Cingular partnership discussed.
10:55 Wrapping up, thanking employees, mini-Concert.
All things considered, it was an exciting and productive keynote but after twenty five minutes of introductory material, it was all iPhone all the way.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Dan Semaya said 9:14PM on 1-11-2007
Steve jobs never said Vista will run on the Mac.
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John Russell said 7:01PM on 1-11-2007
I got so close to bingo.
I was hoping for "One more thing…" at the end; that would have got me bingo. But no, it was John Mayer: good but no bingo.
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Mark Wiechmann said 6:51PM on 1-11-2007
Yeah way to less on actual Mac.. Was hoping for some Macnews. I mean I totally love the Iphone. (To bad i've got to wait to next december for it to comes out)
I really hoped some Leopard anouncement, some secret apps or so. Or an new big time AppleTV/OSX integration thing. Some Ilife '07, Adobe, perhaps a little 'Illuminous.' At least something!
It's nice that Paramount joins up, but not really.."wow this is big time, let talk about it at macworld!" Jus like the ads...we'll see them anyhow...
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tony said 6:58PM on 1-11-2007
He also said that iPhone will sync to OS X and PC, not just OS X.
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Bryan said 7:25PM on 1-11-2007
I, along with everyone who looks at this blog, waited so nervously on Tuesday, but I have to say... I'm disappointed with the whole thing. First, since when does Apple announce products months before they can be purchased? They did that with iTV/AppleTV, and I thought it was lame then, but with a product this big and such a lag time until it can be purchased is just hype and little substance. Apple used to be about delivering awesome products with good marketing, but the Keynote feels like pure marketing.
Also, one of the reasons that I've fallen in love with Apple, and MacOS in particular, is because it feels like their 1984-ad come-to-life, a product of the people for the people. A $500-$600 product that won't accept 3rd party apps, and requires a $40/mont data contract on top of the cell bill using mobile Internet technology that is less than cutting edge announced 6 months before it'll be available doesn't feel like it is of the people. Where is open source and shareware and all that? Sure their market value went up $6.1 billion that day, but that's not the Apple that I fell in love with.
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Berkana said 8:18PM on 1-11-2007
Not talking about Leopard was not good. That really bugged me. I also expected some sort of update to iLife and iWork.
That phone rocks though. But it could rock more: it shouldn't be locking third party developers out. If anything, this is the one factor that may kill this phone's impact. They now have the perfect chance to dominate the smartphone industry, and they're sabotaging it. What a shame. I hope by WWDC, that Apple will have changed its mind, and will offer some sort of dev. tool for the iPhone.
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Douglas said 7:40PM on 1-11-2007
Yeah MacWorld keynote had so little to do with a Mac.
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Aaron said 8:00PM on 1-11-2007
The iPhone introduction doesn't bother me. Apple had to announce it before its release because the FCC would have made it public anyway, so it's hard to blame Apple for wanting to announce it their way. And yes, the price is too high, but that's what a lot of us said about the original iPod too -- eventually prices went down and capabilitiies went up.
What does worry me is that no Mac products were announced at Macworld. Jobs had a throwaway line about new Mac products being announced later, and if so, that's fine -- I don't really care about that, but it worries me to see "Apple Inc." and the apparent reduction of the importance of computing to the company. I have an iPod, but I don't really care about it -- any other MP3 player would work for me if I didn't have one. But I really want to see ongoing commitment to the Mac.
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Jay said 4:42AM on 1-12-2007
I've got a "multi-finger gesture" for the Stevenote. There's even some tongue with it. A great, big Bronx cheer. He should've gone to CES since the "next big thing" is apparently consumer products. Steve's got Sony envy and it's not pretty.
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Leonard Nimrod said 8:52PM on 1-11-2007
The iPhone was introduced at 9:41, not 9:40.
We have confirmation of this by looking at the keynote.
I know it's minor, but I just love the attention to detail Apple gives to even the most trivial of things.
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Leonard Nimrod said 8:52PM on 1-11-2007
- The removeing of "computer" does not mean Apple is losing focus or interest in it's Mac HW and SW. Quite the opposite, they are branching off too increase the halo effect which, as we've seen with the iPod, is selling more Macs than ever.
- Of course the iPhone is closed. What dev tools would you use right now? It may have OS X but it doesn't have a PPC or Intel CPU. 3rd-party apps also cause problems for the reliability and functionality of the OS. The iPod doesn't have 3rd-party apps. Apple may offer free widgets or sell them for $.99 on iTunes, along with new games for the iPhone as the iPod w/Video games won't work on the iPhone.
- In a way, he did talk about Leopard. iPhone uses Core Animation from Leopard. Yeah, I know what you mean. Be patient, there will be another keynote soon enough as Apple still hasn't announced the results of Q1 2007. I have a bet going that Apple sold >22M iPods that quarter. Here's hoping . :-)
- Who would you rather here about the iPhone from: Steve Jobs or some FCC disclosure letter? Me too.
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Chris Martin said 9:53PM on 1-11-2007
It's fun to look at the stock chart for the 9th compared to the timeline of the keynote... I took a screenshot of aapl vs. palm vs. rimm on the 9th, it's pretty amazing.
http://flickr.com/photos/cjmartin/352863305/
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That Norwegian Guy said 3:17AM on 1-12-2007
Chris Martin- I had a similar view (blog-link) of of the stock vs keynote, although I didn't compare it to PALM and RIMM.
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That Norwegian Guy said 3:23AM on 1-12-2007
do not compute - link didnt follow
http://thatnorwegianguy.wordpress.com/2007/01/11/iphonemania/
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Andrew said 7:01AM on 1-12-2007
Maybe Apple is delaying the update of iLife and iWork because it's only going to be Leopard compatible?
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