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MWSF Keynote in a nutshell

Macworld2007's keynote left a lot of things unsaid. Any of you expecting a Leopard ship date, 2007 iSoftware announcements, or even coverage of Adobe and Microsoft flagship products were left wanting. In fact, going back through my notes, the keynote basically came down to this:

9:15 The Intel transition.
9:20 Paramount movies and the new iTunes ads.
9:25 AppleTV announcement and demo. Ships February 2007.
9:40 The iPhone. Ships June 2007.
11:10 The end.

By my calculations, that turns out to about 5 minutes each for Intel and Paramount/iTunes, 15 minutes for AppleTV and an hour and a half for iPhone. Steve never even got to announce the new Airport Extreme with its wireless hard disk capabilities. It was all about the iPhone. And here's how the iPhone presentation broke down:

9:40 It's an iPhone. It has no keyboard, runs on "OS X", syncs to your home computer OS X data, and has the following hardware features.
9:55 Interaction demo: multi-finger gestures, iPod functionality and cover flow.
10:00 Call-making demo: Conference calls and visual voice mail.
10:15 Content demo: iPhotos and rich text e-mail; surfing with Safari and Widgets.
10:30 Content providers: Google and Yahoo executives.
10:40 Accessories and Price announcement.
10:50 Cingular partnership discussed.
10:55 Wrapping up, thanking employees, mini-Concert.

All things considered, it was an exciting and productive keynote but after twenty five minutes of introductory material, it was all iPhone all the way.



Macworld2007's keynote left a lot of things unsaid. Any of you expecting a Leopard ship date, 2007 iSoftware announcements, or even...
 

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Andrew Danks

Maybe Apple is delaying the update of iLife and iWork because it's only going to be Leopard compatible?

January 12 2007 at 7:00 AM Report abuse rate up rate down Reply
imack

do not compute - link didnt follow

http://thatnorwegianguy.wordpress.com/2007/01/11/iphonemania/

January 12 2007 at 3:22 AM Report abuse rate up rate down Reply
imack

Chris Martin- I had a similar view (blog-link) of of the stock vs keynote, although I didn't compare it to PALM and RIMM.

January 12 2007 at 3:09 AM Report abuse rate up rate down Reply
Chris Martin

It's fun to look at the stock chart for the 9th compared to the timeline of the keynote... I took a screenshot of aapl vs. palm vs. rimm on the 9th, it's pretty amazing.

http://flickr.com/photos/cjmartin/352863305/

January 11 2007 at 9:53 PM Report abuse rate up rate down Reply
Chris


- The removeing of "computer" does not mean Apple is losing focus or interest in it's Mac HW and SW. Quite the opposite, they are branching off too increase the halo effect which, as we've seen with the iPod, is selling more Macs than ever.

- Of course the iPhone is closed. What dev tools would you use right now? It may have OS X but it doesn't have a PPC or Intel CPU. 3rd-party apps also cause problems for the reliability and functionality of the OS. The iPod doesn't have 3rd-party apps. Apple may offer free widgets or sell them for $.99 on iTunes, along with new games for the iPhone as the iPod w/Video games won't work on the iPhone.

- In a way, he did talk about Leopard. iPhone uses Core Animation from Leopard. Yeah, I know what you mean. Be patient, there will be another keynote soon enough as Apple still hasn't announced the results of Q1 2007. I have a bet going that Apple sold >22M iPods that quarter. Here's hoping . :-)

- Who would you rather here about the iPhone from: Steve Jobs or some FCC disclosure letter? Me too.

January 11 2007 at 8:48 PM Report abuse rate up rate down Reply
Chris

The iPhone was introduced at 9:41, not 9:40.

We have confirmation of this by looking at the keynote.

I know it's minor, but I just love the attention to detail Apple gives to even the most trivial of things.

January 11 2007 at 8:36 PM Report abuse rate up rate down Reply
Jay

I've got a "multi-finger gesture" for the Stevenote. There's even some tongue with it. A great, big Bronx cheer. He should've gone to CES since the "next big thing" is apparently consumer products. Steve's got Sony envy and it's not pretty.

January 11 2007 at 8:18 PM Report abuse rate up rate down Reply
Aaron Priven

The iPhone introduction doesn't bother me. Apple had to announce it before its release because the FCC would have made it public anyway, so it's hard to blame Apple for wanting to announce it their way. And yes, the price is too high, but that's what a lot of us said about the original iPod too -- eventually prices went down and capabilitiies went up.

What does worry me is that no Mac products were announced at Macworld. Jobs had a throwaway line about new Mac products being announced later, and if so, that's fine -- I don't really care about that, but it worries me to see "Apple Inc." and the apparent reduction of the importance of computing to the company. I have an iPod, but I don't really care about it -- any other MP3 player would work for me if I didn't have one. But I really want to see ongoing commitment to the Mac.

January 11 2007 at 7:58 PM Report abuse rate up rate down Reply
GPSNavX

Yeah MacWorld keynote had so little to do with a Mac.

January 11 2007 at 7:40 PM Report abuse rate up rate down Reply
Berkana

Not talking about Leopard was not good. That really bugged me. I also expected some sort of update to iLife and iWork.

That phone rocks though. But it could rock more: it shouldn't be locking third party developers out. If anything, this is the one factor that may kill this phone's impact. They now have the perfect chance to dominate the smartphone industry, and they're sabotaging it. What a shame. I hope by WWDC, that Apple will have changed its mind, and will offer some sort of dev. tool for the iPhone.

January 11 2007 at 7:30 PM Report abuse rate up rate down Reply
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