Filed under: iTS, Rumors, iTunes, Apple
SuperBowl Bombshell?
As we all well know, Apple stunned the world with a single SuperBowl commerical back in 1984. And now the Toronto Sun claims that Apple "plans a 'special' announcement scheduled for a Super Bowl commercial on Feb. 4." As Erica previously posted, all signs point to the Beatles in iTunes. Electonista is even suggesting that access to the remastered Beatles catalog may be on iTunes before CD.While the Beatles in iTunes is not nearly as big a deal as the introduction of the Macintosh, it will be a welcome addition and yet another big SuperBowl victory for the team from Cupertino.
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Reader Comments (Page 1 of 3)
Seb said 9:30AM on 1-18-2007
Wath about an Iphone nano
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Truthitude said 10:42AM on 1-18-2007
Beatles content exclusive and why not a new 16gb iPod nano.
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CRH said 10:44AM on 1-18-2007
I already have the Beatles on my iPod. If you want to excite me, give me an iPhone, without the phone and an 80 or 100 Gig drive. For $400.
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David said 10:50AM on 1-18-2007
So how much of a benefit would re-masted Beatles songs be on a lossy codec?
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Chris said 10:51AM on 1-18-2007
Seb@09:30,
If its anything iPhone related I'm going to be SERIOUSLY annoyed. It was annoying enough that the iPhone (Although its a fantastic product, that I'll probably buy) took up up almost all of the Macworld keynote, and I doubt many Apple fans will be happy if the next 6 months leading up to its launch contain no Mac related news, and just more teaser iPhone material.
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BillJJones said 11:01AM on 1-18-2007
Anyone else waiting forever to get comment confirmation from TUAW?
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Ben said 11:26AM on 1-18-2007
found on youtube:
http://www.youtube.com/watch?v=X75XahmP3x8
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Jimmi said 11:30AM on 1-18-2007
Could this somehow be related to the recent rumour about Apple licencing Fairplay?
That would certainly make it a way bigger deal, maybe even something worth announcing with a Super Bowl commercial?
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Gary Rogers said 11:34AM on 1-18-2007
Obviously it's really Newton 07. Steve> "Uh, yeah the Newton... it's back."
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russell said 11:43AM on 1-18-2007
Well it wouldn't be the newton, it'd be the einstein. I know, I know, "newton's apple" and all that, but that classical stuff was just an approximation.
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kory said 11:44AM on 1-18-2007
Do you think they'd use it to announce the Widescreen Video iPod??? Maybe forgo the normal "special announcement" formalities and use it as a platform to possibly the biggest audience? I mean, as ubiquitous as the iPod is already, and with everyone and their mother having seen how the iPhone interface works...couldn't they theoretically just drop a bombshell like that? Os do you still think it's too close to the iPhone "launch"?
Any thoughts?
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russell said 12:00PM on 1-18-2007
I predict either a) super slim macbook pro in black with a stainless steel border to match the iphone or b) the wide screen video ipod -- if it's true that what's holding up the iPhone is the FCC and not product issues or production schedule. I think (a) is possible but not a superbowl item, neither is the iPhone. I don't see the beatles on iTunes as a huge thing since everyone who cares already has their stuff.
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Robert said 12:23PM on 1-18-2007
I care and I don't have ANY Beatles in iTunes because I stopped buying over priced CDs five years ago. So bring 'em on please.
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Johan said 12:49PM on 1-18-2007
It's the all new Mac announcement! Not the iMac anymore, but the redesigned Mac. Apples recent tendencies point towards dropping the i-name for non-peripherals. And what better place to reannounce the Macintoch? Gosh I'm excited...
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Adrian vG said 1:07PM on 1-18-2007
What's the big deal about having the Beatles on iTunes?
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BJ Nemeth said 1:43PM on 1-18-2007
While I think getting the Beatles on iTunes would be big, I don't think it would be Superbowl Big. If the rumor of a big announcement is true, it would have to be bigger than the Beatles. Most people don't know about the lawsuit, and most aren't aware that the Beatles aren't available as digital downloads. The average person still buys CDs, so Beatles availability is nothing new.
Perhaps it is merely a branding-style commercial, talking about how the greatness of iTunes, and how it set record after record, and transformed the music industry. Adding the Beatles to the library would be a big deal, in that context. The commercial could end by teasing future developments. "And that's just the beginning ..."
If a big new product were announced (such as a new iPod based on the iPhone form factor or a 10" MacBook), I'm sure Steve Jobs will pre-schedule a press conference for the next day or something like that. So if it is anything that needs a follow-up meet-and-greet with the media (like a hardware announcement), we'll see invitations go out to the media shortly *before* the Superbowl.
Otherwise, it's something that could have been announced in a press release. Like the exclusive availability of the Beatles on iTunes.
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debug said 1:56PM on 1-18-2007
What about the release of Jaguar? Wouldn't that be earth shattering enough for a Superbowl hafltime commercial? Especially just mere days after Vista is commercially available.
I'd so much love for that to be it. I love Tiger but can't wait to get my hands on a Jaguar.
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Steven Fisher said 2:00PM on 1-18-2007
Beatles aren't big enough to merit a super bowl ad. It's probably their first TV ad for the iPhone.
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Jason Brennan said 3:12PM on 1-18-2007
@debug:
PLEASE tell me you are joking! You can already have jaguar....if you really want it
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debug said 3:33PM on 1-18-2007
No..I wasn't joking. I thought that Jaguar is kinda in beta at the moment..and only certain people have it.
I'd like it..but only if it's complete and bug-free.
I still would like to hear it announced though..especially during the Superbowl.
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