SuperBowl Bombshell?

Leopard is the next OS X release (10.5). Jaguar was version (10.2) before Panther (10.3) and currently Tiger (10.4). Anyway I do hope they announce a proper advert for Leopard to show off some real "WOW" if you will pardon my atrocious grammar. I don't need to buy any more gizmos but a new OS would be smashing.

Though a new Macintosh would be awesome. Reintroducing the Macintosh for an Insanely great 2007.

=Debug, I think you mean Leopard, Jaguar was released a few years ago.

OK, someone's got to say it: Commenter #17, it's not Jaguar (OSX 10.2), it's Leopard (OSX 10.5). Meeow! ;-) And to commenter #15: The Beatles on iTunes is a big deal because some time ago they (The Beatles) said (I think) they didn't want to sell their music digitally. Also, there are these suits that Apple Corps (the Beatles-founded company) filed against Apple (formerly Apple Computer Inc.), a couple of times since 1978. See http://www.answers.com/topic/apple-corps-v-apple-computer

it's Toronto Sun.... whocares. I can't trust Toronto Sun. And I'm from Toronto.

Hm. Maybe it's just the new creative commercial that debuted at Macworld I haven't seen on TV yet. Even if they did buy ad time they don't have to release something new.

debug, I think you mean Leopard.

I know...

It's an "I'm a Mac" / "and I'm a PC" type commercials. The PC is in ICU after his surgery for the Vista upgrade. PC dies. Nobody comes to the funeral except the Mac.

The death of the PC. Don't ya love it?!?! (OK, it's mean, but...)

And they'll work in a Jaguar upgrade on the Mac, which will be something as simple as changing his shirt... nobody knows what changed, but he looks great, and can do all of this cool new stuff.

~~~Steve

#33 - So getting the Beatles is like crossing the finish line for iTunes, rather than simply more music to sell. I get that.

I think we need to keep in mind here that the Superbowl reaches a very large audience, most of whom are not techies. Don't know how typical I am either, but as a non-techie, I would be totally unfazed by the announcement of a new macbook model. Most people really can't keep track of the different models that are out already, and hence would not even realize that they were hearing "big news."

By contrast, the Beatles on iTunes seems like huge news to me. I don't think it's true at all that the market for their stuff is saturated. They're arguably the most famous band in the history of rock music, and even though they disbanded decades ago you still never find their stuff in bargain bins for $4.99, and used CD-store employees have told me that, when the occasional copy of "Sgt. Pepper" or "The White Album" does drift through, it's usually snapped up in a day or two. True fanatics will have all their stuff already, but there are lots of intermediates, like me (I lost all my Beatles CDs somehow in a move a few years back, and couldn't afford to pay $17.95 apiece to simply replace them up-front.) Some people may like them, but only have their music on tapes or even records. And, as with all iTunes stuff, there are people who want to pick and choose a few songs that they like rather than spending big bucks on whole albums. Those people will be happy.

The main thing, though, is that selling the Beatles marks a real landmark for iTunes. It started out as a cheap and convenient place to buy music, carrying the one drawback that you couldn't find a lot of what you wanted. Like a discount store, or a used CD store, it was great for finding good prices on somewhat less-popular artists. This has become steadily less true, but selling the Beatles, who are very popular and very mainstream, might do more than anything to turn that image around. Seems to me like a perfect announcement for the Superbowl.

sorry about repeating the leopard comment. didn't see this second page of comments.