How Apple helps the environment

Aside from the discussion about the environmental savings of iTunes, did Apple consider the possible environmental benefit when developing iTunes? I don't think so! Another example is the CRT's? Apple claims to be environmental friendly because they don't use CRT's anymore. Beside the fact that CRT's are not even worse then flatscreens, because flatscreens contain a lot of toxics as well and are even more difficult to recycle. Do you really think Apple stopped using CRT's because they harm the environment? I think they stopped producing them because those 'thin' 'cool' flatscreens look much nicer. And afterwards it came in handy to say that they did it because of the environment.
Apple should stop claiming that they are 'green' and start working on becoming it...

Ok, first of all, the servers would be running whether you bought a physical CD or a digital download.

Second, not everybody who buys from iTMS burns. Some of us _do_ have iPods, y'know. At most, someone would burn DVD's to back up their stuff, which people do anyway. (and at best, people would use other backup methods such as hard drives, iDisk, etc. which involve no physical burning at all. Alot of people are using either hard drive or online-based backup systems now, because shuffling around a pile of DVD's is time consuming and inconvenient.)

But let's say that someone does burn a CD (like, for the car or something). This would most likely be a "best of" (compilation) CD, where you combine your favorite tracks from several different albums into one CD. Let's say you take your favorite songs off of 5 albums, and burn them all onto one CD. If you had bought those CD's, then you would have bought 5 CD's. But when you created a mix CD of them, you are only burning one CD. That's a 1/5th savings right there.

Sure it probably comes out in a wash considering server costs, but I bet you could increase the number of cd's saved by using the 12 songs per cd equation, but considering the number of people that buy single songs off an album the savings is probably higher. (of course that assumes these people are all buying from itunes, instead of buying cds).

I don't get the point. Greenpeace is asking for a toxic free product. It's not linked at all with cds production. It's really interesting how internet can change our way to produce and buy, and it's great that we can now reduce our environmental impact when we want to listen some music.
But I would like my next mac to be without toxic stuff too.

As a really mac addict, I think we should consider Greenpeace campaign as a great opportunity for Apple to become the best Computer company in the world.

It couldn't be any more ironic than this story running directly after one touting Disco.

We buy from iTunes, and then we burn, burn, burn. There may be some reduction, but it's likely marginal, considering hte nature of music lovers to burn multiple copies - for sharing, backup, whatever - and unless some real usability survey is completed to evaluate the actual reduction (or maybe just chekc the worldwide production of all digital media - Cds, CD-Rs, etc.) your figures are woefully inaccurate at ebst.

I sense a little too much mac fan-boyism here. pity.

Oh, and the actual a claim made by Greenpeace is that Apple uses certain highly toxic chemicals in rpdocution, while other manufacturers have ceased to use these same toxic chemicals.

The world isn't flat. If Apple could make their products without using toxic chemicals, why doesn't it?

And how about the continual reduction in packaging used for new apple products. Remember the boxes that iPods and powerbooks/ibooks used to ship in? I heard somewhere that if Apple had used the original iPod packaging last quarter they would have had 600 more flights from China to fly the product in. That's nothing to sneeze at... and of course there's the fact that Apple doesn't sell a single CRT anymore. How many computer manufacturers can say that?

Yeah, it's a good thing no resources are required for the server farms that host all the iTunes content or the network pipelines the content runs thr-- wait...

Apple is still an Enemy of the Environment because they haven't asked for forgiveness and made a sufficiently large donation to Greenpeace. At least not one big enough to be reported in the newspapers.

I'll buy my music DRM free from eMusic thanks very much

Eat that Apple GreenPeace