Filed under: iPhone
New iPhone Commercial
"Hello!" If you weren't watching the Oscars then you might have missed the first Apple iPhone commercial. Featuring famous actors saying "hello", the new ad just ran on ABC during the Academy Awards telecast. After the montage, which includes a shot from Pixar's "The Incredibles", it ends via a shot of the iPhone, the word "Hello", "Coming this June", and the Apple logo. Just a brief feel for things to come. We'll update this post with a link to the actual commercial as soon as we can.Thanks to everyone who sent this in.
Update 2: You can watch a much higher quality video of the iPhone commercial here.
Update: You can watch a bootleg quality version of the video here.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
maybenot said 9:26PM on 2-25-2007
If i'm not mistaken, the song is Eberg-Inside your head
going based solely off of that bootleg version
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kvn said 9:28PM on 2-25-2007
http://imagi-nation.org/iPhone.mp4
being uploaded now
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hybrid said 9:29PM on 2-25-2007
uploaded =)
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David said 9:42PM on 2-25-2007
for those who missed it - the Oscar open was also Apple related - Errol Morris directed interviews in front of a white screen - VERY reminicent of the Morris directed 'Switcher' campaign
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KenjiFinster said 9:44PM on 2-25-2007
It looks really good and feels right for the ocassion.
BTW: All the President's Men, The Big Lebowski and Back to the Future... Are Warner and Universal in talks to get in the iTS?
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Andre said 9:48PM on 2-25-2007
Just watched it on MacRumors. It pwns.
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Andre said 9:49PM on 2-25-2007
Hello. :-)
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Dan said 10:02PM on 2-25-2007
HD Version available here
http://media.uneasysilence.com/media/ues/iPhoneTeaserAd.mov
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Chad Brantly said 10:05PM on 2-25-2007
iPhoneNation.com has now posted a higher-quality version of the ad as well if anyone needs a mirror.
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Kyle said 10:07PM on 2-25-2007
It's a great commercial, but Apple advertising it this early points out that they're betting the farm on this one device.
It's not like it matters though. It's going to be a mega-hit.
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Joe said 10:10PM on 2-25-2007
We love commercials! I'm gonna watch this new one all day tomorrow in high def...yeah
Goodbye.
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David Lawrence said 10:34PM on 2-25-2007
good ad, but basically a rip off of Christian Marclay's 1995 piece "Telephones" See:
http://www.thestranger.com/seattle/Content?oid=17367
and
http://en.wikipedia.org/wiki/Christian_Marclay
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Quix said 10:49PM on 2-25-2007
"but Apple advertising it this early points out that they're betting the farm on this one device" - Kyle
"Betting the farm" as in sales of iPods, Macs, AppleTVs, etc. will crash and burn if the iPhone isn't a smashing success?
Doubt it.
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fungible said 11:05PM on 2-25-2007
Wow, David, I'm a little let down that I'm not the only one who noticed that similarity. Good eye! But for all we know, they got CM to put it together... wouldn't be the first time they got someone to recreate their work for their purposes.
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Danny Perez said 11:19PM on 2-25-2007
Let's also take notice that the phone as of today, in this clip is representing the at&t name as the carrier. If you look closely at the phone it displays it instead of cingular. Just a close observation I wanted to point out. I love that they used their iTunes Store Library, and made the phone seem like a god with the base tones at the end. Bravo apple, surely fit the occasion.
-d
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Daniel said 11:32PM on 2-25-2007
Here's a picture high-lighting the at&t logo as I mentioned on my comment above. For some reason I'm sure the weblog will point it out on it's own soon enough.
http://img509.imageshack.us/img509/7479/picture1sw6.png
-d
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David Lawrence said 11:57PM on 2-25-2007
Hi fungible,
good point, would definitely be cool if they hired Marclay -- certainly a possibility, tho given the way ad creatives work, I can just as easily see them "borrowing" from a source most of the audience would never have heard of. I have a couple friends in the ad biz so it shouldn't be too hard to find out the story on this one.
BTW, nice seeing someone else here is into contemporary media art.
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mannymix03 said 12:03AM on 2-26-2007
I wonder if the number of "hellos" corresponds to the release date in june
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brady said 12:49AM on 2-26-2007
The ad is posted on the Apple website at: http://www.apple.com
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Tim said 1:25AM on 2-26-2007
Let's not all forget what word was written on the screen of the first macintosh when it first came out... Hello.
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