If i'm not mistaken, the song is Eberg-Inside your head

going based solely off of that bootleg version

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http://imagi-nation.org/iPhone.mp4
being uploaded now

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uploaded =)

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for those who missed it - the Oscar open was also Apple related - Errol Morris directed interviews in front of a white screen - VERY reminicent of the Morris directed 'Switcher' campaign

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It looks really good and feels right for the ocassion.
BTW: All the President's Men, The Big Lebowski and Back to the Future... Are Warner and Universal in talks to get in the iTS?

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Just watched it on MacRumors. It pwns.

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Hello. :-)

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HD Version available here

http://media.uneasysilence.com/media/ues/iPhoneTeaserAd.mov

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iPhoneNation.com has now posted a higher-quality version of the ad as well if anyone needs a mirror.

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It's a great commercial, but Apple advertising it this early points out that they're betting the farm on this one device.

It's not like it matters though. It's going to be a mega-hit.

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We love commercials! I'm gonna watch this new one all day tomorrow in high def...yeah

Goodbye.

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good ad, but basically a rip off of Christian Marclay's 1995 piece "Telephones" See:

http://www.thestranger.com/seattle/Content?oid=17367

and

http://en.wikipedia.org/wiki/Christian_Marclay

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"but Apple advertising it this early points out that they're betting the farm on this one device" - Kyle

"Betting the farm" as in sales of iPods, Macs, AppleTVs, etc. will crash and burn if the iPhone isn't a smashing success?

Doubt it.

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Wow, David, I'm a little let down that I'm not the only one who noticed that similarity. Good eye! But for all we know, they got CM to put it together... wouldn't be the first time they got someone to recreate their work for their purposes.

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Let's also take notice that the phone as of today, in this clip is representing the at&t name as the carrier. If you look closely at the phone it displays it instead of cingular. Just a close observation I wanted to point out. I love that they used their iTunes Store Library, and made the phone seem like a god with the base tones at the end. Bravo apple, surely fit the occasion.

-d

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Here's a picture high-lighting the at&t logo as I mentioned on my comment above. For some reason I'm sure the weblog will point it out on it's own soon enough.

http://img509.imageshack.us/img509/7479/picture1sw6.png

-d

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Hi fungible,

good point, would definitely be cool if they hired Marclay -- certainly a possibility, tho given the way ad creatives work, I can just as easily see them "borrowing" from a source most of the audience would never have heard of. I have a couple friends in the ad biz so it shouldn't be too hard to find out the story on this one.

BTW, nice seeing someone else here is into contemporary media art.

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I wonder if the number of "hellos" corresponds to the release date in june

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The ad is posted on the Apple website at: http://www.apple.com

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Let's not all forget what word was written on the screen of the first macintosh when it first came out... Hello.

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