Flickr Find: name the movies from the iPhone ad

What if the ad had featured 24 African American men, 6 African American women, and Harrison Ford? or 24 Latinos, 6 Latinas, and Will Smith?

Would we simply say that Apple was advertising a product to the general US populace? I highly doubt it.

There are a lot of “recognizable” movie stars who are folks of color. Apple’s marketers have succumbed to the white supremacy that is in most television commercials. White folks in ad spots are seen as “normal” whereas an ad that featured an overwhelming majority of people of color would be seen as marketing for a specific demographic.

Just a very peripheral comment here: is this the first time we've seen "I Love Lucy" mastered in high definition (albeit only a few seconds)? I've been waiting a long time to see that show in HD, as it was one of the first television sitcoms to be made on film rather than videotape...

Hmmm I have posted already elsewhere, but the movie is not /that/ creative, I wonder if it's a rip-off or just the reuse of an art video installation.

My comment: "I have seen 3 or 4 years ago in Montreal at the contemporary art museum exactly this. A montage of hundreds of phone sequences. In fact, the apple ads is only a part of the full movie, where we see first the ringing then the people going to the phone, then the hello, until they hang up the phone. Exactly same thing."


I have sent an email to the museum to get the artist reference.

Ned, very true, Hollywood has a history of being very white-centric. However, Apple had A LOT of movies to pull "Hello" shots from which feature people of color. The "Hello" spot features 24 white guys, 6 white women, and Sam Jackson.

There are quite a few Hollywood productions both big studio and independent that have several clips with people of color answering a telephone.

Apple, which usually is a very "progressive" company, has failed to create a commercial which reflects the racial diversity of the US film industry as well as the US as a whole.

Eric Stoller, blame Hollywood for that.

Is it just me or is Apple marketing the iPhone (at least with this ad) to mostly white people + Sam Jackson? This is probably the least diverse ad in a long time that features about 30 people.

Still wondering if anyone knows if Apple credits Marclay for the iPhone ad. It seems as if Apple is becoming quite the copy cat as of late.

See: http://blog.wfmu.org/freeform/2007/02/hello_again.html

Already done

http://www.macworld.com/weblogs/editors/2007/02/iphonead/index.php

I can't be the only Mac fan who is bored stiff by this ad and all of the conversation about it, can i be?