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Will iTunes truly support interoperability?

Earlier this week, Apple and EMI broke some serious ground in the digital music industry by announcing DRM-free music across the entirety of EMI's catalog, beginning with the iTunes Store. In the conference call, Steve Jobs cited interoperability as a key reason for the move; songs downloaded from the iTunes Store can only be played on iTunes, the iPod and other Apple products, and the record labels EMI decided to do something about this handicap. Everyone, from consumers to the EU, have been asking for the abolishment of DRM, and reactions to Steve Jobs' Thoughts on Music essay (which more or less agreed with us) ran the gamut, from Cory Doctorow's shoot-from-the-hip-and-not-from-the-head call-out to general intrigue and interest in what could actually happen to an industry when one of its front-runners calls for change. Regardless of what was said, EMI has taken the first step into a world of selling legitimate digital music sans-DRM through the iTunes Store. The big question, however, is how truly interoperable iTunes will allow these new downloads will be.

iTunes Store songs are in the AAC file format, not MP3. While this arguably standard/non-standard file type is considered by some to be proprietary to Apple and/or the iTunes Store, this is entirely not the case. Plenty of other software and DAPs (Digital Audio Players) support the AAC format, even including, as John Gruber points out, Microsoft's own iPod competitor, the Zune. If these non-Apple products don't support AAC, they easily could with a software plugin or firmware upgrade.

More important, however, is the fact that the iTunes Store is still the world's most popular legitimate digital download store, and that popularity could skyrocket even farther once they unleash these much, much higher quality downloads (higher than any digital store I know of) in a legitimate, affordable and DRM-free download. The newfound interoperability that Apple is boasting for its present and soon-to-be customers could meet a roadblock, however, if the company doesn't build compatibility for non-iPod devices into the iTunes software itself. While customers can buy DRM-free AAC files through the iTS, iTunes is still the gateway for easily moving those files from one's computer to a DAP, and the claims of interoperability and unparalleled experience could crumble quickly as consumers plug in their Creative Zens, Microsoft Zunes and [insert non-iPod here], only to find out that iTunes scoffs at their non-Apple-branded device.

Will Apple support other DAPs in iTunes? Could we see a 'sync with TiVo' option in the preferences of a forthcoming iTunes 7.5? Time will only tell, but Apple and EMI just opened the doors on the issues of DRM and interoperability - we'll just have to see whether consumers who own something other than an iPod are actually invited to the party.

Earlier this week, Apple and EMI broke some serious ground in the digital music industry by announcing DRM-free music across the entirety...
 

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Reid Ellis

"songs are in the AAC file format, not MP3. While this arguably standard/non-standard file type is considered by some to be proprietary to Apple and/or the iTunes Store, this is entirely not the case"

Indeed, it's not the case at all: http://en.wikipedia.org/wiki/Advanced_Audio_Coding#Standardization

April 04 2007 at 2:27 PM Report abuse rate up rate down Reply
Carbunkle

#24: "Sorry, but we have some loose rules as to how long a 'front page' post can be before we have to cut it off and place the rest in a 'continued' section... You click once off the main page, as you had to with this post..."

Um... Sorry David, but this is exactly what #1 was asking for and it isn't there. He was saying that there should be a 'continued' link on the front page, but there's not. Yep, just checked it again. This post, in it's entirety, is sitting on the front page. No offense, but you seriously need to double-check what you write more often, especially when attempting to correct your audience.

April 04 2007 at 10:38 AM Report abuse rate up rate down Reply
David Chartier

#30: You're likely running a piece of Palm synching software, like Missing Sync or PocketMac, that is enabling your Palm to appear in iTunes' sources list. It doesn't do that by default, and those two packages (and I believe others) offer this as an option.

April 04 2007 at 9:08 AM Report abuse rate up rate down Reply
Bill

iTunes will still support many Mass Storage style players. I hooked up my Palm Zire 72 the other day to drag a podcast onto it, figuring I'd have to dig through my iTunes library, but I was pleasantly surprised to see it pop right up in the iTunes Sources list. I just dragged the podcast over, and it dumped in the right folder on the memory card in my Palm, simple as that. So this is really a non-issue for most cheap, lower-end "Drag n' Drop" based players. For higher-end devices like the Zens and the Zunes with their own specialized protocols that scream for their own programs, it's the manufacturer's fault that they are incompatible with iTunes, not Apple's.

April 04 2007 at 7:11 AM Report abuse rate up rate down Reply
Chris (is a geek)

Um, to address the inter-operability,
itunes has the ability to convert non-drm into a format of your choice.
Problem solved?

April 04 2007 at 6:16 AM Report abuse rate up rate down Reply
Mikael

"these much, much higher quality downloads (higher than any digital store I know of)"

Another nice digital store with much higher quality is AllOfMP3, wich has CD-quality sound for many songs.

April 04 2007 at 2:47 AM Report abuse rate up rate down Reply
Brian Whitney

Apple doesn't support Dell hardware for it's operating system. Aside from iTunes Apple doesn't Support or Create Software for Other operating systems. Why should Apple all the sudden start supporting every tom dick and harry of the DAP universe? You want these High Quality Files? Fine, buy 'em. You want them on your Creative Zen Whos-a-whatsis 5GB? Figure it out yourself. Apple's too busy making Good Products. They don't need to start helping all the riffraff DAPs and MP3 Players out there. Besides, wouldn't that be a conflict of interest?

April 03 2007 at 10:45 PM Report abuse rate up rate down Reply
dmitry

itunes did have support for very few other mp3 players. i cant find the apple support page, but did find this http://en.wikipedia.org/wiki/ITunes#Synchronizing_iPod_and_other_players

April 03 2007 at 9:57 PM Report abuse rate up rate down Reply
DBL

"Considering that the iTunes Store is far and away the market leader, there's no reason for them to try to attract non-iPod users. If they want to use a DRM-free iTunes purchase, they can drag it from any playlist to the desktop."

Actually, they can drag it from the playlist directly to the player icon. Getting a single unprotected song from iTunes into your MP3 player is (and always has been) easier with a non-iPod. It's *managing* the songs on the iPod that is easier with iTunes -- as it should be! Let the other MP3 players write their own song managers. Why should Apple do their homework for them? There is nothing stopping them. (And there never was for the majority of people's music collections -- and soon, there won't be anything stopping them for iTMS either.)

After this all plays out, the ugly truth about these other MP3 manufacturers will come out. As a group -- they are very lazy about desktop software for their players (it tends to do only the bare minimum, and that means no attempts to self-sync with iTunes), and when they aren't lazy, they're incompetent (this stuff is largely buggy and unreliable). There is WAY more they could have done in the past, but they didn't. And in the future: most of them probably won't, either.

Apple should neither be faulted for this, nor asked to fill in the gap. Leave the gap there as an embarrassment to the competition and a spur for them to the much better job we all know can be done.

April 03 2007 at 9:27 PM Report abuse rate up rate down Reply
David Chartier

#1: Sorry, but we have some loose rules as to how long a 'front page' post can be before we have to cut it off and place the rest in a 'continued' section. Fortunately, no matter how long a post is, we never have a '3rd click.' You click once off the main page, as you had to with this post, and you get the rest of the post in its entirety whether it's 500 words or 5000.

April 03 2007 at 9:17 PM Report abuse rate up rate down Reply
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