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PC World editor quits over Apple story

This story on Wired blog is interesting. About a month ago the former CEO of Macworld Magazine, Colin Crawford, took over sister magazine PC World and just recently put the kibosh on a story idea for the latter: "Ten Things We Hate about Apple." According to Wired's anonymous source: "It was supposed to be light fare, just really innocuous stuff. The same kinds of things people have said about Apple before -- things that teased Steve Jobs." This prompted the editor-in-chief of PC World, Harry McCracken, to resign in protest. The Wired story continues: "Crawford also told editors that product reviews in the magazine were too critical of vendors, especially ones who advertise in the magazine, and that they had to start being nicer to advertisers." Supposedly when Crawford was still at Macworld, "Steve Jobs would call him up any time he had a problem with a story the magazine was running about Apple."

So clearly the implication is that Macworld is a sort of Pravda of Apple, Inc., and kept in line by upper management who kowtow to Cupertino. So what do you think? Does this make you suspect the objectivity of Macworld Magazine?

[via Daring Fireball]

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Cult of Mac Apple

This story on Wired blog is interesting. About a month ago the former CEO of Macworld Magazine, Colin Crawford, took over sister magazine...
 

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TC

As someone who switched to Mac less than a year ago, I have to agree with the person in post #4 about the poor quality of the article. I think the quality alone justified the original decision to not publish it, but I'm glad they did after all the press about it so that people could see just how bad the journalism in the article is. Like many other people have posted, I want real meat in tech articles and reviews. For one, why didn't the writers of the hate article mention how you can only resize windows in Mac OS X by dragging the lower right-hand corner. Or how about the inability to empty the trash on a removable storage device without having to empty the system trash or drop to the command-line. Those are the real issues, not the lame content they wrote. Anyway, as a former Mac basher, now that I have real facts myself from using both Windows and Mac (I'm a sys admin for a Mac shop, but formerly ran Windows networks), I can honestly say that Mac OS X is overall a better OS, but I'm not about to live in fantasy land and say that it is perfect. I'm very disappointed with the writers of the article. They had a chance to send a clear message to Apple about what their users really want and they blew it for us all. Magazines should do polls of their readers for this type of content and then publish that.

May 09 2007 at 12:21 PM Report abuse rate up rate down Reply
fuzzface

I always thought IDG Publishing was Apple's Instrument Design Group in disguise anyway.

May 04 2007 at 6:51 AM Report abuse rate up rate down Reply
Bob S.

That's great that you can say that, Jason; very few magazines can make that claim, including the four I've worked for in and out of the computer industry. (Frankly, I don't know of any other reason for reader service cards to exist. They're kind of a dinosaur these days.)

But now I'm curious about Macworld's URL system -- where almost all company and product URLs receive a four-digit redirect through Macworld.com. Do any Macworld editors get to see the reports of traffic on those URLs? Do any marketing or sales staffers? If either's the case, really, I'd argue it's the same thing. But maybe Macworld just really hates running long URLs -- I know we do.

May 03 2007 at 9:31 PM Report abuse rate up rate down Reply
sterling

MacWorld is so obviously pro Apple it's sick. I mean, they ONLY review Macintosh computers. Come on! When are they going to start reviewing Dell or IBM? Apple isn't the only computer company in the world MacWorld!

May 03 2007 at 9:28 PM Report abuse rate up rate down Reply
rp

Wait wait wait wait wait wait...

You're saying that MacWorld, a magazine dedicated to covering Macs and associated products, might somehow have some sort of bias towards the only company that actually makes the product they're dealing with? Are you also suggesting that Nintendo Power might be in love with Nintendo products? What about your fellow sites such as wii fanboy, ps3 fanboy, etc.. ARE THOSE BIASED TOO?????
WOW I DID NOT KNOW THAT THANK YOU FOR SHARING

May 03 2007 at 7:59 PM Report abuse rate up rate down Reply
chewbee

a more critical look at Macs ought to help make Macs better... so why not try it?

May 03 2007 at 7:54 PM Report abuse rate up rate down Reply
Shawn King

"Steve Jobs would call him up any time he had a problem with a story the magazine was running about Apple."

Nice to see TUAW isn't above the same kind of innuendo they accuse others of.

There's nothing wrong with Jobs calling Crawford up when he has issues with what Macworld magazine writes. Happens all the time. But TUAW insinuates otherwise.

Regardless of the suppositions, "unnamed sources" and "he said, he said", killing a story that, on its surface, sounds like it's been done to death makes perfect sense.

Quitting over such a story doesn't.

"Does this make you suspect the objectivity of Macworld Magazine?"

Why would it? This story has *nothing* to do with Macworld magazine.

May 03 2007 at 7:42 PM Report abuse rate up rate down Reply
JD

I thought MacWorld was decent. I usually find something useful in every issue, and it has nicer pictures than usually found on the internet, and has quicker on the page flips, and oddly, fewer ads and less clutter than the corresponding web site. I've never understood why the entire table of contents of a web site had to be on every single page, that's just messy.

I certainly do understand why some might not think it is good, as well as other magazines because of the timeliness issues.

I wish there was a Mac Magazine like PC/Computing was. If nothing else, even if the issue fell flat, it had a funny Penn Jillette column in the back.

May 03 2007 at 7:30 PM Report abuse rate up rate down Reply
adam bucci

i miss macuser too. i long ago stopped reading macworld in favour of macformat, a far more useful magazine in my mind. too bad there's nothing like it published in the us. maybe maclife might pick up the torch.

May 03 2007 at 7:19 PM Report abuse rate up rate down Reply
Todd Partridge

I like MacWorld. Does MacWorld sleep with Apple, Yeah! I have pictures!

May 03 2007 at 6:58 PM Report abuse rate up rate down Reply
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