Engadget and ads confirm iPhone on sale June 29
When Apple says 'late June' apparently they mean 'almost as late as you possibly could get and still have it be June.' Earlier today, our buddies at Engadget posted the news from a TV tipster that Apple's new iPhone ads would feature a launch date -- Friday June 29. Were they on the money? If you were watching 60 Minutes tonight, you know they were. Our Dan Lurie suggests you note carefully the small text at the end of the ad: "requires minimum new 2 year activation plan." Save those pennies!All three of the new iPhone ads are now posted over at apple.com for your enjoyment. To all of you who were expecting an iPhone under your seats at WWDC... well, tough noogies.
Thanks to Dave Caolo & everyone who sent this in

![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 2)
iMichael said 8:07PM on 6-03-2007
Finally a date!
Call in sick to-work-day?
www.imichael.net
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Tom said 8:27PM on 6-03-2007
Oh those were the days... when Apple would hand out free stuff at the Macworld and WWDC keynotes... I got an iSight and a copy of Keynote!
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Chris said 8:32PM on 6-03-2007
Kinda corny ads
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tim said 8:36PM on 6-03-2007
do we ever expect a release in a certain month to NOT be the last day or two of the month?
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Erick said 8:59PM on 6-03-2007
Let me ask an odd question.
Look at the How To Commercial. When you first see the buttons, only three are on the bottom row. But when they are zoomed in 2 seconds in to the commercial, there are four buttons in the bottom row: clock, calculator, notes, and settings.
Every other screen shot from all three commercials shows clock in the second row, not the third. What button aren't they showing?
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Big Fat Eric is Yelling said 9:03PM on 6-03-2007
I'm after the DevelopersDevelopersDevelopersDevelopersDevelopersDevelopers guy on this, iPhone isn't gonna make it.
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nosken said 11:50PM on 6-06-2007
In the http://www.apple.com/iphone/ads/ad2/ there is double tap to zoom in on the New York Times--not multi-touch finger spread zoom? Where is it?
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Peter said 9:08PM on 6-03-2007
If Engadget confirms it, that's reason to doubt it...
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franko said 9:43PM on 6-03-2007
engadget can't post a single thing about apple or the iphone without sneaking in some hate.
i think the ads do a good job showing the capabilities of the iphone really quickly. how could people who have never seen what it can do NOT be intigued by these commercials?
and erick -- i see what you mean. every other screen shot has the buttons like this:
[TOP]: text - calendar - photos - camera
[MIDDLE]: stocks - maps - weather - clock
[BOTTOM]: calculator - notes - settings
but in that "How To" commercial, the clock is bumped down to the bottom row. what IS the missing app? interesting!
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andrew harrison said 9:43PM on 6-03-2007
Erick, that's a really good observation. It looks like they've added an extra icon in the first three rows, and have forced the clock down into the fourth row. I've had a look through a number of times at all three of the ads, and any time there's a shot of the transition of the icons flying out, they are all the same showing only three icons in the bottom row.
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Erick Erickson said 9:57PM on 6-03-2007
Andrew,
Same here. All of them show the third row to have just three icons, except that zoomed in view, which clearly shows the clock pushed down by, it's reasonable to assume, another icon. But which one is the question.
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Thunk said 10:08PM on 6-03-2007
This was cracked by Mac rumors no?
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God-Poing said 10:37PM on 6-03-2007
Hello
i was watching the Second Ad and i think this is a Dead Pixel on the iphone Screen.
when the finger touch the Mail Bottom you can see a small point like a dead pixel.
look my screenshot (imageshack)
http://img475.imageshack.us/img475/2580/picture1qa1.png
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Kevin said 12:31AM on 6-04-2007
I am pretty sure that Pacific Catch does not serve Calamari.
It is not on their menu at least!
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Askar Baitassov said 12:54AM on 6-04-2007
There is a new iMac and TUAW has not posted it yet?
http://9to5mac.com/Brushed-Metal-iMacs-Dropping-At-MacWorld
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ajojddy said 3:04AM on 6-04-2007
Interesting, cool article, made me chuckle.
-------------------------------------
Software
http://www.popsoftware.net/
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Matt said 3:15AM on 6-04-2007
Doesn't that keyboard look really difficult to use to you?
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JohnSp said 3:57AM on 6-04-2007
@14
Yawns at another all-in-one. ;-)
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Francis said 4:55AM on 6-04-2007
Anyone remember what was said at D5 :D?
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John said 8:51AM on 6-04-2007
This question is for current Cingular/AT&T customers:
Are we going to have to wait for everyone else to get their iPhones with new 2 year service agreements until we can get ours? I am fully expecting to pay the $599 ($650.66 w/ tax in NY) since I already have a contract. I really don't want to wait much longer for this thing. I know with the Sidekick 3, people who already had T-Mobile got a chance to buy it for a few weeks before everyone else. I doubt this will happen with the iPhone since it's an Apple product, but it'd be a cheap shot to the rest of us who already have Cingular/AT&T if they didn't let us get it with everyone else.
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