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Zaprudering the iPhone Commercials: Maps

Wow. The things you can learn from Apple commercials. Notice anything about that map icon? It looked mighty familiar to me and as TUAW reader Brian noted in our comments, that's a wee stylized image of 1 Infinite Loop, Apple Headquarters--or at least...kind of. The arrow looks more like it's on North de Anza Boulevard than Infinite Loop itself, but it's close enough for me. Here are a bunch of other things I've noticed about iPhone maps.

  • We got a great look at the keyboard interface, when doing the Maps search. The QWERTY keyboard includes a shift button, a delete button, an option to switch to a numeric view, and a search button (which I assume is the same as "return").
  • It looks like the interaction order is: Search, select a pin, press the (>) button on the link, and then view the location information.
  • Pacific Catch is a real restaurant. I called it up and spoke briefly to a hostess named Fancy (like the adjective). "We've been getting calls all morning from all over the country. People want to know if we're a real business. We are."



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Wow. The things you can learn from Apple commercials. Notice anything about that map icon? It looked mighty familiar to me and as TUAW...
 

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Ranu

Let's clear this this up once and for all (I wish!).
All new US mobile phones DO NOT have to have GPS built in. They do have to conform to a specification which allows them to be located by the phone company - this is done through triangulation of the phone signal from cell towers (i.e. not GPS in which the phone receives signals from satellites and works out it's own position.
What Apple MAY have done differently (and this is pure speculation) is to work with AT&T so that the phone network sends info on the handset location to the iPhone itself, thus allowing the map widget to know where the phone is. I guess we won't know until June 29th.

June 06 2007 at 6:59 AM Report abuse rate up rate down Reply
Sebastian

Stupid european question,.... I thought all new cellphones in the US have to have gps ?!

June 06 2007 at 4:32 AM Report abuse rate up rate down Reply
brent

Whoa people... slow down!

Do you really think that Apple would "forget" to mention an important feature such as GPS built in?
Have none of you ever used Google maps? You know, put in your address and "poof"! here are your directions. Same here with a start address or "favorite" (we have been doing this on palm with google maps for quite a while now, sadly not new "from apple" lol)

While i must admit that i am also panting at the utter beauty of this new ipod, it still lacks in many ways as a smartphone. No GPS, no GSM (sim chip), no 3G, no additional battery for power users / music fans.
Honestly i think waiting for the second version is the only way to go if you are a current smartphone user.

But the GUI is STUNNING!

June 05 2007 at 9:23 PM Report abuse rate up rate down Reply
wes Harden

did anyone care to notice that the icon for maps is of apples hq, Infinite loop?

June 05 2007 at 4:53 PM Report abuse rate up rate down Reply
Andrew

The Zapruder is actually widely available both online and on disc. Theres a remastered edition dvd that allows frame by frame and even shows the edges of the film where the guides are usually cutout.

June 05 2007 at 11:54 AM Report abuse rate up rate down Reply
sean Carter

Come on. Is it that hard to figure it out? The first one is signal Strength. Then AT&T and the next one is wireless connection. Volume is not shown.

June 05 2007 at 11:53 AM Report abuse rate up rate down Reply
ZipperSeven

Well, assuming that these are real screenshots, I'm impressed by the screen brightness and resolution.

June 05 2007 at 9:43 AM Report abuse rate up rate down Reply
Modano

Yeah, I think that's cell strength, not volume and wifi, not cell strength. If that made sense!

June 05 2007 at 9:32 AM Report abuse rate up rate down Reply
Will Clarke

Zaprudering is an awesome word and if you've got a problem with it, I'll gladly Oswald you.

June 05 2007 at 9:31 AM Report abuse rate up rate down Reply
Ross

Where's the "Contacts" button?

June 05 2007 at 8:58 AM Report abuse rate up rate down Reply
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