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Maybe a contract-free iPhone is NOT out of the question

Yes, the commercials say "2 Year Activation". Yes, I said that it looked like prepaid options were out of the picture. This came a few weeks after after we had heard rumors about prepaid iPhone codes. This evening, Christopher Price over at Phone News dropped me a note and we briefly chatted back and forth. He pointed me to an article he'd written about newly launched AT&T options for pay as you go customers.

Price thinks prepaid isn't dead despite what you see in those commercials. The new AT&T feature packages look as if they're ready to bring prepaid phone services to a new level. So 2-year-contract? No 2-year-contract? Prepaid? No prepaid? I'm just getting whiplash. What do you think?

Oh and by the way: that commercial Scott posted earlier today? Check out the very end and see if you notice...what's missing.

Update: Commercial is LIVE at Apple. No "2 Year Contract"--although the earlier commercials still say that.

Update 2: TUAW Reader Steve reports that he's not seeing the "2 Year Contract" line on the live repeats of the first 3 TV ads either. Can any other readers confirm that these have changed as well?

Update 3: TUAW Reader Gruff reports that the text is now missing from all the online Apple ads.



Yes, the commercials say "2 Year Activation". Yes, I said that it looked like prepaid options were out of the picture. This came a few...
 

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austin4oghs

Sounds like AT&T and Apple share a common bond--making overpriced proprietary technology that gets their users trapped in.

July 24 2007 at 3:51 PM Report abuse rate up rate down Reply
Courtney

Who is going to the Arnot Mall in Big Flats to get there iphone?

June 17 2007 at 5:27 PM Report abuse rate up rate down Reply
Roger Rees

Where is this California law that says a cellphone provider must offer a phone without a contract?

June 07 2007 at 8:10 PM Report abuse rate up rate down Reply
Slartibartfast

Greg,

It doesn't matter much what you think when the law says otherwise. It's amusing how much TUAW keeps ignoring it too. I've said it about 4 times here and will say it one more time. The law requires that all cellphone carriers must also sell their phones at a full retail no contract price to anyone who wants it. California, among others, is one of the sates that has this law. It's also law that they provide you with an unlock code should you request it. But hey, "bloggers" like to ignore messy things like facts.

June 07 2007 at 5:57 PM Report abuse rate up rate down Reply
Greg

Tricky.

I think AT&T won't sell the phone without a contract. AT&T wants to sign people up to long-term contracts, and the only way they can do that is by baiting you with hardware. If any piece of hardware is going to tempt you to sign that 2-year contract, it's going to be the iPhone. And since they have a captive audience, why wouldn't they?

I'm as enchanted by the idea of a contract-less, prepaid iPhone as the next guy, but I think that's just too good to be true.

June 07 2007 at 2:38 PM Report abuse rate up rate down Reply
ab5trak

they just took that out to make the ads more appealing, they probably will sell the iphone without a contract but get ready to pay at least 200$ more for it, thats they way this cell phone companies work, i think ill just wait and get one on ebay :P

June 07 2007 at 12:29 PM Report abuse rate up rate down Reply
the1bigboy

In the UK the iPhone WILL have to go pre-paid (SIM Free) a few months after launch to have any chance on the market.

June 07 2007 at 12:25 PM Report abuse rate up rate down Reply
Penn

i actually asked this to the apple rep when i was in the store yesterday, and he said they will be selling it off contract

June 07 2007 at 9:19 AM Report abuse rate up rate down Reply
tcbritt

has anyone noticed it says "MINIMUM 2 yr contract", is that to say that a customer has the option to sign a contract longer than 2 years, say four or five, and get an iphone at a subsidized price?

June 07 2007 at 9:12 AM Report abuse rate up rate down Reply
Sean

In addition to the 2-year contract language missing, has anyone noticed that the vaunted "pinch" operation to zoom/unzoom is never used in the commercials? Every zoom op is performed by a single tap on the area to be zoomed.

June 07 2007 at 8:57 AM Report abuse rate up rate down Reply
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