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Apple Store Soho gets gussied up for iPhone

It may not be the flagship New York city store anymore, but Apple Store Soho maintains a quiet elegance that cannot be overcome by any gigantic glass cube. TUAW reader 'ZoomZoom1' swung by the store last week to snap a few pictures of the iPhone presales displays, including an interesting t-shirt worn by a store staffer.



Thanks ZZ1


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iPhone

It may not be the flagship New York city store anymore, but Apple Store Soho maintains a quiet elegance that cannot be overcome by any...
 

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Mort

For whatever it's worth, the London Soho came 'way first, New York's SoHo second.

July 20 2007 at 1:19 AM Report abuse rate up rate down Reply
Mike

I was in the Tampa, Florida store yesterday and they had 2 large iPhones in the window and staff members were wearing those tshirts.

June 25 2007 at 8:55 AM Report abuse rate up rate down Reply
disapointed

Point of interest, the SoHo store is a flagship. Yes, we get two flagships on the little island that is Manhattan.

June 24 2007 at 5:26 PM Report abuse rate up rate down Reply
Ken Carter

I was in an Atlanta Apple store last week and it has all the things mentioned here. Yes..even the stores off of the island.

June 24 2007 at 5:20 PM Report abuse rate up rate down Reply
Kevin

I popped by the 5th ave store yesterday. They had one "Wait is over" sign, right at the top of the stairs as you enter. The employees were wearing the shirt with the 29th logo.

And there were 8 of the iPhone displays around the outside of the cube, 2 on each side. No way any passerby couldn't get a glimpse at a giant iPhone. They're about 2 feet tall.

June 24 2007 at 4:10 PM Report abuse rate up rate down Reply
Michael Rose

#5 -- there is a London Soho and a New York City Soho; this was the NYC one.

June 24 2007 at 4:05 PM Report abuse rate up rate down Reply
punkassjim

SoHo is a nickname for "South of Houston Street in New York City."

June 24 2007 at 3:46 PM Report abuse rate up rate down Reply
okänd

Apple store Soho? Isn't Soho a part of London? I though the iPhone only was launching in the US.

June 24 2007 at 2:02 PM Report abuse rate up rate down Reply
punkassjim

Stopped by the Palo Alto store, and they've got everything updated, too. Not surprising, since usually they do the switch nationwide on the same night. Has no one noticed this?

The iPhone big-scale models in the front window are pretty slick. It's basically just a 30" display turned on its side, and the Mac Pro that's running it (look close, you'll see if off to the side) has the display prefs set to portrait mode so they can show the huge demo reel.

Also, all of the screen savers on the demo macs in the store are updated with an iPhone reel. It's funny to just look around and watch the people who are watching the screen saver. It's probably the most-watched apple store screen saver I've ever seen.

June 24 2007 at 1:41 PM Report abuse rate up rate down Reply
Eric

I was Apple Store Eastview last night... I didn't think it was odd... they were wearing the shirts, not a big deal.

June 24 2007 at 12:49 PM Report abuse rate up rate down Reply
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