Apple creates iPhone-specific trailers site

For as long as I can remember, apple.com/trailers has been a great, ad-free place to see all the latest movie trailers in the one of the best video formats available on (and off) the web. During my ceaseless tinkering, I just noticed that Apple has created a sub-page at apple.com/trailers/iphone specifically for the iPhone, offering access to what looks like the same content and trailers you can view with a regular computer browser. In fact, visiting that URL in any desktop browser, including Safari 3 beta, redirects to the main /trailers/ site, ensuring that visitors don't get mixed up with the wrong page.

Perhaps even cooler, selecting a trailer on the iPhone reveals a page with a static picture where the trailer would be, and a play icon. Clicking this icon appears to take the user to an iPod-like app, where the trailer begins to buffer, and all movie controls are available. As icing on the cake, if you're already listening to media in the iPod app, your music/podcast will gracefully fade out, giving the trailer you want to watch full priority until you exit the movie.

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Source: http://apple.com/trailers

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Video iPhone

For as long as I can remember, apple.com/trailers has been a great, ad-free place to see all the latest movie trailers in the one of the...

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VanillaSpice

The iPhoney app, when set to use the iPhone's user agent, appears to avoid the redirect and load the iPhone page, if any other iPhoneless souls want to see it.

July 04 2007 at 9:59 PM Report abuse Permalink rate up rate down Reply

radpanic

cool page but unbearably slow! Apple, really, come on, if you are gonna make an iphone specific page at least dumb it down so it will actually load over wifi/edge.

July 01 2007 at 7:39 PM Report abuse Permalink rate up rate down Reply

paul

Just a quick note... the "iPod-like app" isn't specific to this page. It's a function of Safari on the iPhone. It works with any QuickTime, on any webpage.

July 01 2007 at 6:45 PM Report abuse Permalink rate up rate down Reply

Phil

The site works... The live free or die trailer works fine on my iPhone....very cool!!!

July 01 2007 at 6:27 PM Report abuse Permalink rate up rate down Reply

Jacob

Hmmm.....first hints at an iPhone based satellite of iTunes where you can purchase songs on the move for later transfer back to your desktop/laptop pc......?......I think yes.....

It loads it right in the iPod app, and it's pretty slick too

July 01 2007 at 6:25 PM Report abuse Permalink rate up rate down Reply

Michael

You guys are pretty brutal... i am sure all can "translate" what David is trying to say... The Apple based trailers ( especially the ones in iTunes ) are pretty easy to get to without a bunch of garbage surrounding them... or with "you need to watch this commercial first" streams.

And yes.... trailers are commercials in and of themselves.

July 01 2007 at 6:19 PM Report abuse Permalink rate up rate down Reply

Dan Riley

"Ad Free". That's hilarious.
You have been duped by an entire industry.

Dan

July 01 2007 at 6:07 PM Report abuse Permalink rate up rate down Reply

Nick

ad-free trailers?

July 01 2007 at 6:04 PM Report abuse Permalink rate up rate down Reply