Filed under: Apple Financial
AAPL hits record highs, up 55% over 6 months
The charts tell the story: AAPL is feeling the iPhone bump. Even without today's $2 runup on the on-again/off-again iPhone Nano rumors (triggering a busy day: 14% more AAPL trades than usual), the stock is now solidly up 55% year to date, putting Apple's market capitalization as of today's close hovering near $115 billion. Whatever aggravation or gripes one might have with Apple's newest product, it's clear that Wall Street is feeling the iPhone love in a big way.Something really interesting might happen this week if the spike continues: Apple, Inc. market value may soon surpass that of the company where Steve & Steve got their start: Hewlett-Packard. HP's market cap is $117B, by no means out of reach considering the circumstances. (Of course, Google's market cap is over $162B... but that's just craziness.)
Disclaimer: I hold Apple, Inc. stock. Split-adjusted, I bought it at about $13. Never give up -- never surrender.

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Reader Comments (Page 1 of 2)
alex said 10:42PM on 7-10-2007
Split adjusted, I bought mine at $8 when I was 12. FAITH goes a long way.
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Philip said 11:01PM on 7-10-2007
I bought my 100 shares AAPL stock when it was at $86 on January 2, 2007, and sold it at $94 on January 11, 2007, and have since bought an iPhone with the profit!
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Philip said 11:02PM on 7-10-2007
(I think those are the dates–I don't remember exactly.)
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brian said 11:35PM on 7-10-2007
i know this isnt the best place to ask this.. but what is the best way to buy small amounts of stock?
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Digger said 11:59PM on 7-10-2007
Dugg:
http://digg.com/apple/Apple_AAPL_Stock_hits_all_time_High_up_55_over_6_months
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Bob said 12:06AM on 7-11-2007
#4 Brian
Best way is sharebuilder.com, works great.
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Jeff said 9:27AM on 7-11-2007
Best place is www.scottrade.com, sharebuilder is like the AOL of stock trading.... I guess it works for some.
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Leonard Nimrod said 2:42AM on 7-11-2007
@ Bob,
ShareBuilder is great if you are investing, in say IRAs, with planned automatic deposits. Besides that it sucks for the basic trades for the average trader.
Reasons:
• They charge you a monthly fee
• Each trade is $15
• You have to purchase a higher plan at a higher monthly fee just to see your gains/losses.
I suggest Ameritrade or ScotTrade. Cheap trades and no monthly fee.
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Greg G said 1:55AM on 7-11-2007
It makes me regret all those wasted years of PC-foolishness.
I'm reformed now, but that doesn't mean I've invested. Too expensive right now. I'll have to wait until it splits =(
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Leonard Nimrod said 2:46AM on 7-11-2007
@ Greg G,
That makes perfect sense!
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Bill M said 8:08AM on 7-11-2007
Michael,
$13 a share?? You mean back in July-August of 1997 just before the Macworld Boston when Bill Gates announced he was purchasing $150 million dollars of Apple? I believe it was $12.97. My 13 year old son said that since I loved Apple so much, why don't I buy a hundred shares since we were up in Boston? I told him I wasn't going into his college fund and the arguement ensued. After the Keynote, Apple employees were walking around with wireless connections showing that by the end of the day, Apple was at $29.50. So the $1350 then is worth $52,800 today not including dividends, etc. And I won (LOST) the arguement.
Bill
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mungler said 8:46AM on 7-11-2007
anyone know a good site to buy AAPL stock from here in the UK?
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terssi said 9:08AM on 7-11-2007
Bill M,
Since 1997 AAPL has had two 2:1-splits, so your split-adjusted purchase price was about $3 apiece.
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Someguy said 1:37PM on 7-11-2007
I think HP is just where "steve got his start", not "steve and steve" because if I remember correctly Steve Jobs never worked for HP, just Steve Wozniak.
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mungler said 9:36AM on 7-11-2007
scottrade looks like US-only. any which are internationally available??
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Billy K said 9:50AM on 7-11-2007
I remember sitting at my crappy Design job, in front of my crappy StarMax in 1995 or 96, talking to the other Artist with the business section of the newspaper (remember those?) open. We agreed that if either of us had any money, we should buy some Apple stock. It was down to $9 that day.
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Pete said 10:38AM on 7-11-2007
@Leonard Nimrod
I've been a member of sharebuilder for more than a few years now, and I don't recall EVER being charged a monthly fee - yes, they do charge $15 for market orders, but the reason I switched to them (from etrade) in the first place was because they *didn't* require you to have a certain amount of money in your account.
IIRC, Etrade also charges you a quarterly fee if you don't make a certain amount of trades, etc.
Sharebuilder rocks, IMO, if you only make a few trades a year (like me) and you don't want to have to bother with all sorts of miscellaneous charges & conditions for your account.
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Brant Sears said 3:26PM on 7-11-2007
@Someguy is correct. Steve Jobs worked at Atari - Woz worked at HP.
And in other news, Apple is doing a bit better than Atari these days.
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Reg Muffet said 9:12PM on 7-11-2007
GOOG isn't crazy, it's making money and doing it at an accelerated rate, unlike the dotcomas which were just hot air.
But MSFT is almost $300 Billion...
Which is probably equal to the sum of all the companies they put out of business in their 30 year history of anticompetitive practices. Bigger doesn't necessarily mean better.
Apple's market cap has come from pure innovation that is firing on all cylinders. As long as some bozo doesn't fire Steve again, the sky's the limit.
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j.holtslander said 12:01PM on 7-12-2007
Anyone used etrade.com or etrade.ca?
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